MCS 1150

The Importance Of Hashtags

 Birth Of Hashtags ( # )
The first hashtag was created in 2007 by Chris
Messina:

?how do you feel about using # (pound) for groups. As in

#barcamp [msg]??

https://www.hashtags.org/featured/hashtag-
history-when-and-what-started-it/

https://twitter.com/chrismessina
 Uses Of Hashtags 1 - Branding

You can create your own hashtag for your own

product making it easy for people to follow it:

#NMBCrazyDance
 Uses Of Hashtags 2 - Identity

You can tell a story of your product and what it

entails as part of the hashtags

#NMBCrazyDance
#Fun #Thailand #crazypeople #University
 Uses Of Hashtags 3 - Campaigns
Hashtags are a great way to follow a campaign
or a new movement:

Can you think of any?

#metoo

Why does this work so well?

 Uses Of Hashtags 4 - Analytics

You can measure different metrics with analysis

of key hashtag terms.

How popular is it? How high does it rank? How

many posts were within the last hour?
Uses Of Hashtags 5 – Platform Neutral

Hashtags work across many different platforms,

and are not restricted to one. This is very useful
for various reasons.
 Shadow Banning
It is believed that accounts on certain social media
platforms (Instagram especially) are temporarily ‘banned’
if they overuse the same hashtags of common hashtags at
certain times (follow4follow, worldcup etc).

This limits who can see your posts.

What controls shadow banning?

The dreaded algorithm, and Facebook/Instagram have

not confirmed if this actually happens. It is a dark area.
 So What Makes A Good Hashtag?

Please give your thoughts