Stakeholder Relationship Management and

its influence on Management Decision

Making
 Decision making
• One of the crucial process for management
• Show direction
• Check and balance process
• Selecting logical choice
 Stakeholders:
• Customer
• Media
• Union
• Government
• Suppliers
• Creditors
• Rivals
 Stakeholders and their influence
• Customer:
major stakeholders
end users
decision makers for purchase
 Stakeholders and their influence
• How can customer influence:
Taste of customer:
Cultural diversity and ethics:
Self-awareness of customer:
Stakeholders and their influence
 Diet coke
• Artificial sweetener
• No sugar
• Innovative
• Health conscious