GLOBAL MARKET SIZE AND GROWTH: The global surfactants market accounted

for $43,655million in 2017, and is projected to reach $66,408 million by 2025, registering a
CAGR of 5.4% from 2018 to 2025.

SURFACTANT MARKET:

Market by types of surfactants: Anionic surfactants emerged as Market by application of surfactants: Home care (Soap/detergent) is the
the largest product segment with demand share exceeding 46% topmost application segment in the surfactants market. It holds the
in 2019. Non-ionic surfactants are expected to witness lower
largest share of the global surfactants market, having accounted for
growth on account of large availability of substitutes with better
properties. Amphoteric surfactants are expected to be the fastest over 46% of the global market over the forecast period.
growing product segment over the forecast period.
Market by regional segmentation: Asia-Pacific is projected to witness significant growth in future, due to increase in household
incomes combined with large population in the region, particularly in emerging economies such as China and India.

KEY MARKET PLAYERS

 KEY INDUSTRY TRENDS/ FINAL CONCLUSION
OPPORTUNITIES
• Since the industry is predicted to grow with a CAGR of 5.4%
from 2018 to 2025, so the company has a good scope to
Market Drivers Market Restraints enter the market.
• Rising demand for • Implementation of • Usage of surfactants for home care purpose comprises of
personal care and stringent regulations by about 50% of other key applications. Hence its good for the
home care products. government agencies. company if it ties up with other companies producing major
• Always a scope for new • Environmental home care products.
product launch. concerns. • Since the demand in Asia pacific region (specially in China,
Japan and India) is very high so the company should focus to
Market opportunities Threats and Risks enter in these countries.
• Production of bio • Highly competitive • Since there are already large number of players present in
surfactant(eco- market the market, so to compete with such established companies,
friendly). it should find a way to produce the products different from
• Escalate manufacturing those produced by them or else it can merge with one of the
capacity to meet leading companies of the industry in order to earn profits.
growing demands.