Professional Documents
Culture Documents
changes in ICT
INFORMATION
COMMUNICATION
TECHNOLOGY
READABLE PHASE
OF THE WORLD
WIDE WEB
WEB 1.0:
When the World Wide Web was invented,
most web pages were static. Static (also
known as flat page or stationary page) in
the sense that the page is “as is” and
cannot be manipulated by the user. The
content is also the same for all users. This
is referred to as Web 1.0.
WEB 2.0
IT IS THE WRITABLE
PHASE OF THE
WORLD WIDE WEB
Web 2.0 - “describes World
Wide Web sites that emphasize
user-generated content,
usability, and interoperability.
The term was popularized by Tim
O'Reilly and Dale Dougherty at
the O'Reilly Media Web 2.0
Conference in late 2004, though
it was coined by Darcy DiNucci in
1999.”
Web 2.0 was the
Read-write Web, Web
of Interaction, or
Participative Web.
Web 2.0 allows users to interact
with the page: instead of just reading
a page, the user may be able to
comment or create a user account.
Web 2.0 also allows users to use web
browsers instead of just using their
operating system. Browsers can now
be used for their user interface,
application software (or web
Most websites that
we visit today are
Web 2.0.
These are social networking
sites, blogs,folksonomies,
wikis, video sharing sites,
hosted services, web
applications, and mashups
FEATURES OF WEB 2.0
1.Folksonomy. It allows users to
categorize and classify/arrange
information using freely chosen
keywords (e.g., tagging). Popular
social networking sites such as
Twitter, Instagram, Facebook, etc.
use tags that start with the pound
sign (#). This is also referred to as
hashtag.
2. Rich User Experience. Content
is dynamic and is responsive to
user’s input. An example would be a
website that shows local content. In
the case of social networking sites,
when logged on, your account is used
to modify what you see in their
website.
FEATURES OF WEB 2.0
3.Long Tail. Services are offered on
demand rather than on a one-time
purchase. In certain cases, time-based
pricing is better than file-size-based
pricing or vice versa. This is synonymous
to subscribing to a data plan that charges
you for the amount of time you spent in
the Internet, or a data plan that charges
you for the amount of bandwidth you
used.
4. User Participation. The owner of the
website is not the only one who is able to
put content. Others are able to place a
content of their own by means of
comment, reviews, and evaluation. Some
websites allow readers to comment on an
article, participate in a poll, or review a
specific product (e.g., Amazon.com, online
stores).
FEATURES OF WEB 2.0
5.Software as a Service. Users will subscribe to a
software only when needed rather than purchasing them.
This is a cheaper option if you do not always need to use
a software. For instance, Google Docs is a free web-
based application that allows the user to create and edit
word processing and spreadsheet documents online.
When you need a software, like a Word Processor, you
can purchase it for a one-time huge amount and install it
in your computer and it is yours forever. Software as a
service allows you to “rent” a software for a minimal fee.
6. Mass Participation. It is a
diverse information sharing through
universal web access. Since most
users can use the Internet, Web
2.0’s content is based on people
from various cultures.
WEB 3.0
IT IS THE EXECUTABLE
PHASE OF THE WORLD
WIDE WEB
Web 3.0 - “a phrase coined by
John Markoff of the New York
Times in 2006, refers to a
supposed third generation of
Internet-based services that
collectively comprise what might
be called ‘the intelligent Web’—
such as those using semantic web,
microformats, natural language
search, data-mining, machine
learning, recommendation agents,
and artificial intelligence
technologies—which emphasize
machine-facilitated understanding
of information in order to provide
a more productive and intuitive
user experience.”
Web 3.0 is also known
as the Semantic Web
or Web of Data
Semantic - relating to meaning in language or logic.
WEB 3.0 AND THE
SEMANTIC WEB
The Semantic Web is a movement led by the
World Wide Web Consortium (W3C).
The W3C standard encourages web
developers to include semantic content in
their web pages.
According to the W3C, “The Semantic Web
provides a common framework that allows data
to be shared and reused across application,
enterprise, and community boundaries.”
5. Logic
Since machines use logic, there are
certain limitations for a computer to be
able to predict what the user is referring
to at a given time.
Web 1.0/2.0/3.0 Summary
Crawl Walk Run
Web 1.0 Web 2.0 Web 3.0
Read - Only Read - Write Portable and
Personal
Company Focus Community Individual
Focus Focus
Owning Sharing Consolidating
Content Content Content
Web Forms Web Smart
Applications Applications
Web 1.0/2.0/3.0 Summary
Crawl Walk Run
Web 1.0 Web 2.0 Web 3.0
Directories Tagging User Behavior
Page Views Cost Per Click User
Engagement
Banner Interactive Behavioral
Advertising Advertising advertising
Britannica Wikipedia The Semantic
Online Web
HTML/Portals XML/RSS RDF/RDFS/
OWL