REVIEW

(MIDTERM)
 PERSONAL
ENTREPRENEURIAL
COMPETENCIES
(PECS)
 WHAT IS
ENTREPRENEURSHIP?
ENTREPRENEURSHIP
It is the process of starting a business, a start
up company or other organizations
 WHAT IS AN
ENTREPRENEUR?
ENTREPRENEUR
Develops a business plan, acquires the
human and other required resources, and is
fully responsible for its success or failure.
 ENTREPRENEURS IN
AUTOMOBILE INDUSTRY
ELON MUSK
Invented :
PayPal
Tesla motors
THOMAS EDISON
Invented:
Phonograph
Stock ticker
Electric light bulb
Motion picture camera
Mechanical vote recorder
Battery for electric car
HENRY FORD
Ford motor company
Model T
RATAN TATA
Tata group
Tetley
Jaguar land rover
Corus
Indica
BERNIE ECCLESTONE
Founded:
Formula One Promotions and Administrators
(FOPA)
HOW TO CREATE AN
ACTION PLAN?
1. MAKE SURE YOUR GOALS
ARE SMART
SPECIFIC: goal is clearly defined
MEASURABLE: you need to quantify your
goal so you know you achieved it.
ATTAINABLE: be sure that your goal is
possible
RELEVANT: your goals should fit within your
ultimate plans in life
TIME: you’ve set a date by which your goal
ENVIRONMENT
AND
MARKET
KEY CONCEPTS OF
MARKET
KEY CONCEPTS OF MARKET
 PRODUCTION CONCEPT – “consumers will favor products that
are available and highly affordable
 PRODUCT CONCEPT - focuses on making continuous product
improvements.
 SELLING CONCEPT – focuses on creating sales transactions
rather than building long-term profitable customer relationships
 MARKETING CONCEPT – the job is not to find right customers
for your product but to find the right products for your
customers
 SOCIAL MARKETING CONCEPT – puts human welfare on top
before profits and satisfying the wants.
WHO ARE THE PLAYERS
IN THE MARKET?
CUSTOMERS
Includes both current and potential
customers
MAJOR CUSTOMERS – needs careful
attention and may have relationship
managers assigned to them
MINOR CUSTOMERS – buy less, but
nevertheless useful as in aggregate they may
buy quiet a lot
SUPPLIERS
May sell directly in market, but largely, they
need to be kept aligned to your strategy
COMPLEMENTORS
Those who sell non-competing products and
which generally helps your sales.
COMPETITORS
Who have products and services that are
similar to you and where customers who are
buying something will compare your
offerings and prices directly, weighing one
up against the other.
SUBSTITUTORS
Are like competitors but their products are
not the same
REGULATORS
It can be an important part of marketing to
demonstrate conformance to regulations.
INFLUENCER
Will seek to promote their own agendas by
influencing players within the marketplace.
WHAT IS A PRODUCT?
PRODUCT
Is anything that can be offered in a market
for attention, acquisition, use, or
consumption that may satisfy a need or
want.
TYPES OF CONSUMER
PRODUCTS
TYPES OF CONSUMER
PRODUCTS
 CONVENIENCE PRODUCTS – bought frequently, immediately,
and within minimum comparison and buying effort.
Examples: newspaper, candy, fast-food
 SHOPPING PRODUCTS – customer compares carefully on
suitability, quality, price, and style
Examples: car, furniture
 SPECIALTY PRODUCTS – has unique characteristics and brand
identification for which a significant group of buyers is willing to
make a special purchase effort.
Examples: hospital, clothing brand, computer
TYPES OF CONSUMER
PRODUCTS
 UNSOUGHT PRODUCTS – consumer that not know or does not normally think
about
Examples: life insurance, funeral service
 INDUSTRIAL PRODUCTS – purchased for further processing or for use in
conducting a business.
Examples: wood, capital
 MATERIALS AND PARTS include raw material and manufactured materials and
parts usually sold directly to industrial users.
Examples: rice, wood, steel, cement
 CAPITAL ITEMS – are industrial products that aid in buyer’s production or
operations.
Examples: building, computer
 APPLYING
APPROPRIATE
SEALANT/ADHESIVE
WHAT IS AN ADHESIVE?
ADHESIVE
A material that joints two surface together
by bonding them.
TWO FACTORS TO MEET
THE PERFORMANCE:
1. ADHESION
The adhesion must bond with each substrate
so they can be held together.
2. COHESION
The adhesive must have internal strength so
that it holds together and does not break
within the film of adhesive when force is
applied to pull the two surfaces apart.
WHAT IS A SEALANT?
SEALANT
A material designed only to fill up spaces.
SEALANT FORM A SEAL
AGAINST THE ENTRY OF
SEALANT FORM A SEAL
AGAINST THE ENTRY OF
LIQUIDS – rain or water
GASES – wind or air
SOLIDS – dust or dirt
 FACTORS FOR
SUCCESSFUL SEALANT
FACTORS FOR SUCCESSFUL
SEALANT
IMPERMEABILITY – air and water must not
go through sealant
FLEXIBILITY – the cured sealant must be
ELASTIC enough to maintain the tight seal
even if the is movement of the substrates
STABILITY – should not change between the
time it is manufactured and the time it
applied.
TYPES OF GASKET
SEALANT
FLEXIBLE SEALANT
Most often used on threads of bolt that go
into fluid passage.
SILICON FORMED-IN-PLACE
SEALANTS
Can be used to replace conventional paper,
cork and rubber gaskets.
Generally used in oil pans, valve covers
thermostat housing, timing covers, water
pumps
ANAEROBIC FORMED-IN-
PLACE SEALANTS
Used for thread locking as well as gasket.
Mostly used to hold sleeves, bearing and
locking screw nuts in place where there is a
high exposure on vibration.
HYLOMAR
Stands for high temperature (hy), low
temperature (lo), and Martson (mar) product.
Because it never hardens or cures, the center
remains soft and pliable-like armor-plated
sponge.
As a sealing supplement, Hylomar sticks to any
surface, resists all fluid (including gasoline) and
has temperature range of 50°- >600°F
ANTISEIZE COMPOUNDS
Prevent dissimilar metal from reacting with
one another and seizing.
TYPES OF SEALANTS
HARDENING TYPES
Can be divided into two types:
1. RIGID – which cure or set up firm
2. FLEXIBLE – which remain flexible after cure
NON-HARDENING TYPES
This soft-setting sealants stays wet after
application and never truly dry
TAPES
Joints to which sealant can be applied
depend to a great extent on type of sealant.
Lap joints can be most easily sealed with
tapes
5S
WHAT IS 5S?
5S
Has the intent to improve efficiency by
eliminating waste, improving flow and
reducing process unreasonableness.
Its for improvement of working
environment.
WHAT DO YOU MEAN BY
5S?
5S MEANING
Seiri – SORT
Seiton- STRAIGHTEN; SET
Seiso – SHINE; SWEEP
Seiketsu – STANDARDIZE
Shitsuke – SUSTAIN
SORT (SEIRI)
Remove items that are no longer needed
STRAIGHTEN; SET (SEITON)
Organize the items to optimize efficiency
and flow.
SHINE; SWEEP (SEISO)
Create a clean worksite without garbage ,
dirt, and dust. So problems can easily be
identified.
STANDARDIZE (SEIKETSU)
Implement color coding and labels to stay
consistent with other areas.
SUSTAIN (SHITSUKE)
Develop behaviors that keep the workplace
organized over the long term.