PRODUCT DESIGN

PROCESS
DHE AJENG WULANDARI
FEBRY DWI ARUM SARI
 Yo u r G r e a t S u b t i t l e H e r e

DEFINITION

The production process is an activity The production process is the process of

involving changing material or
human labor, as well as the equipment to component into another product that has a
produce that product higher value.
useful.

Input Transformation The output

-Machine Process Goods / Services
-Material / component Production process
-Energy by using
-Product design various kinds of
production facility
 Product Life Cycle
Product / organization cycle
with travel process steps
starting from initial launch,
official launch, initial target
launch, then starting to
Push Factor struggle and compete with
related products, through
Efforts to improve competition and product
quality competition has a wide and
Efforts to increase widespread level of
productivity acceptance / sales /
distribution .
Efforts to increase
flexibility
Introduction stage Growth Stage Maturity Levels Decline Depth
 NOKIA
Introduction stage
In early 1981, Nokia began launching its first product called
Nordic Mobile Telephony (NMT).

Growth Stage
 Product quality is maintained and added new features, and
also added service support.
 Pricing is maintained when the company obtains increased
demand at a childhood level of competition.
 Distribution channels are added when there is an increase
in demand and consumers receive the product.

Maturity Levels

 Product features might be enhanced to differentiate products

from competing products.
 Pricing can be lower because of new competition.
 Distribution is becoming more intensive and bonuses can be
offered to encourage product purchases compared to competing
products.
 Promotion emphasizes product differentiation.
 Decline Depth

When sales decline, the company has several options,

namely:
 Maintain the product, maybe renew it by adding new
features and finding new uses.

 Sell ​cheap products - lower costs and continue to

offer them, especially to loyal customers.

 Stop the product, liquidate the remaining stock or

sell it to another company that is willing to continue
the product.
Blackberry
Introduction stage

Introduced in Indonesia in mid-2004 by cooperating with

operator companies in Indonesia

Growth Stage

At that time the Blackberry fever began to emerge in

Indonesia because of its elegant design, its super
sophistication at that time made Blackberry interested in the
public. Advertise its handphone via TV to convince the public
that BB is a necessity in the era of globalization. But not long
after that appeared competitor products such as Apple and
Android.
 Maturity Levels

In 2010, Blackbarry seemed to have no competitors. So

that Blackbarry does not want to see / massively against
its competitors, namely Apple and Android, which began
to aggressively innovate from around 2007.

Decline Depth
 consumers like changing tastes, from Blackberry
products to Android.
 Blackberry Massanger which can also be downloaded
via Google Play.
 Indonesian Post

Introduction Post Indonesia has made in 1602 and avaible in certain city as Java and outside the island of Java

Stage Of Development The Stage Of Development consists of years :

1875 - POSTEN TELEGRAFDIENST
1877 - Union Postale Universelle
1945 - Day of Service POSTEL
1965 - PN Pos and Giro
1978 - Post and Giro Public Corporation
Advanced 1995 - PT. Pos Indonesia (Persero)
Stage • Investment generally results in acquiring Threat of New Arrivals
• Threats from competitors
• Threats from substitute products

stage of decline there are many competitors and new players. And the number of new replacement products
JNE EXPRESS
Introduction
In 1991, JNE expanded its
international network by joining as
a member of an association of
several Asian countries (ACCA)
in 2002
courier companies operating in JNE established JNE Operations Sorting Centers.
Hong Kong
Growth Stage
Over the years TiKi and JNE
began to develop into two
companies that have their own
direction.

in 2002 JNE established JNE

Operations Sorting Centers.
Maturity Stage
JNE is opening a new business namely trucking. This is a delivery service for basic goods. This trucking service is
equipped with GPS to be monitored.

Decline Stage
• Competition in the courier business is increasingly fierce
• Application companies such as Go-Send and e-commerce
Ratio Between Nokia and Blackberry

 Comparison
 Price
 Quality

Ratio Between Indonesian Pos and JNE

 Costumer Service
 Rates
 Service area
 Express Service
 Overall Package Delivery
THANKYOU