WHY FACEBOOK

1000 POUND GORILLA

 Why use social media
• For WPVM, the best response we’ve gotten is on Facebook, others like
Instagram and Twitter a minimal.
ymmv

• Best for targeting - never before in the ad world did we have this ability.

• Excellent for data collection

• Not for my own social interactions, but for marketing and raising awareness
of the station, it’s shows and what it is doing in the community.

• Means to an end…not for me personally to get friends. It’s all about

business.
 Get more followers
• More followers, the more action.Facebook is emphasizing live video, so take advantage of
that hype and emphasis. Also stats give you information about what people are interested
in both for management and future stats for underwriters.

• Reach and engagement spikes with video. Reach vs followers; ideal is 3 to 1. Example, if
you have 3000 followers your goal is 9000 “reach”. Avl. Sinkhole!
 INSIGHTS -
you can learn
about your
programming and
the top post of
other pages you
follow
 Follow pages that are
relevant to your mission.
 REACH FOR ONE YEAR
9.1.18 - 8.31.19
Previous years reach 159,000 compared to 2019 pf
211,000.
Top ten shows for the past six months.
NC Serves Radio total reach of shows is over 33,000
Brings to our area veterans information about available support
services / homelessness, jobs, drug abuse/ incarceration, etc.
Engagement Rate
Results of a live video
5888 people “reached” & 460 “engagements”
Can go deeper into stats
5000 + “reach’ / 2600 views / insights as to
“engagement”.
 Equipment used for video in 2013 / Sony PDX 10 camera, mixer, computer and mics.
Citizen journalist Davyne Dial live-streaming the Buncombe County Board of Education meeting on Aug. 8, 2013. At the meeting, the board finally voted to
broadcast its own meetings. Photo by Jon Elliston
 Mevo Camera
Shown here attached to our broadcast console
Advantage of the
Mevo is works
like two or three
cameras
Streams directly to
Facebook and it’s
controlled by a device
(pad or smart phone).
 Other options

Smart phone, (iPhone or android) with mic

or

Wirecast (Advanced)