The Impact of Creative

Industries

Prepared By :
Martin I Putrikanti I Nadindra I Daniel I Vicky | Ikhsan

BINUS UNIVERSITY I CREATIVE INDUSTRY SEMINAR I Robert AB, S.E., M.M.

Defining Craft

Craft
Pronunciation: /krɑːft /

NOUN
An activity involving skill in making things
by hand and requires some particular kind
of skilled work
History of Craft

• Crafting is an ancient practice that is

perhaps as old as the human civilization
itself
• Historically, Concentrate in urban centers
and formed guilds
• The need to be permanently involved in the
exchange of goods
• An art that began out of need and
necessity of man to create objects for his
own use.
Craft Association

• In USA, the American Craft Council was founded in

1943 by Aileen Osborn Webb. No other organization
has played a more important role nationally in the
history of American crafts than the American Craft
Council as the pioneer of craft association.

• In Indonesia, appreciation to local craft industry began

on April 1999 by the beginning of INACRAFT (Indonesia
Handicraft Trade Fair). It has developed its own
character as the right showcase to promote handicraft
products for entrepreneurs, exporters, craftsmen from
Indonesia and handicraft producing countries within
Asia.
The Craft Value Chain

Source : Journal Creative Industries and Micro & Small Scale Enterprise Development A Contribution to Poverty Alleviation
Types of Crafts

Source : Journal Creative Industries and Micro & Small Scale Enterprise Development A Contribution to Poverty Alleviation
 The Impact of Craft
Industry for Indonesia
Resources

As in 2006, the resources growth of

creative industry subsector stated that
craft showed -8.72%.

But the the resources number stated

that craft industry showed 31.07%
resources in 2006
Export Activities

• 2000-2006: craft industry export rate reached

32,44%

• 2008-2012: the growth rate of craft industry

reached 5.61% per year

•Export destination: Amerika Serikat (43,32%),

Japan (11,78%), UK (5,03%), Germany (3,70%), and
Australia (3,14%)

• 2012: craft industry export reached US$ 696,33

million

• 2013: It decreased to US$ 446,41 million due to

the declining of global economic activities

Source:
http://finance.detik.com/read/2013/11/20/132525/2418288/1036/as-masih-
menjadi-pasar-terbesar-produk-kerajinan-tangan-ri
http://www.medanmagazine.com/ekspor-kerajinan-tangan-indonesia-
indonesia-capai-us-600-juta/
Famous Craft from Indonesia
Economy Impact

• Total companies of craft industry reached

33.02% in 2006.

• Increasing the local economy (training

program in order to be a craft maker)

• 2012: craft industry contributing to PDB

Nasional with total amount of 84 trillion
Rupiah or 14.7% of the total creative
industry sector.

Sumber: http://www.parekraf.go.id/asp/detil.asp?c=16&id=2213
Tourism Impact

Tourism  increasing craft industry

Craft  increasing tourism industry

•Inacraft - International Handicraft Trade Fair (Annual)

2013: “From Smart Village to Global Market” involving
1.600 participants with total of 1.218 stands located in JCC

•Crafina (Annual)
2013: involving 600 participants with total 481 stands
located in JCC

•International craft exhibition

Eurasian festival called Tong Tong Fair – Den Haag
(www.tongtongfair.nl)
Ambiente Exhibition – Germany
(www.ambiente.messefrankfurt.com)
Mutermesse Basel Exhibition – Switzerland
(www.muba.ch)
Social Impact

• People who can’t attend formal school, disable

people, people who can’t work in formal sector,
and jobless people get income from craft industry.
 The Program
1. Developing SMESCO building as the center of craft in Indonesia
2. Training program for people in rural area to get an ability to make
some product and spread it in internet by social media or website.

Source : http://ragamhandicraftrajapolah.wordpress.com/2012/03/25/industri-kerajinan-rakyat/
3. Engage with some companies as the Company Social Responsibility

Source : http://www.pertamina.com/social-responsibility/berita-csr/pacu-industri-kerajinan-indonesia/
4. Keep the local regular special event for craft
5. Keep the international special event in overseas special for
craft

Source :
http://vienavista09.wordpress.com/2013/
05/03/tong-tong-fair-pioneer-kesenian-
dan-budaya-di-belanda/
 6. Partnership with the international embassy to make an
overseas exhibition

Source :
http://www.antaranews.com/print/3
71748/pameran-kerajinan-tangan-
indonesia-di-madagaskar
 Recommendation
1. Increasing the event in SMESCO to get more attention, publicity, and
visitor (They also have to manage their own social media)
2. Not only train the people in rural area, but also send them to school.
It’s one of the way to build a young generation in Indonesia
3. The company have to manage their CSR more evenly to spread all
over Indonesia
4. Make another big local regular special event outside Jakarta, to
provide the other city
5. Government have to more concern about the people who want to
join the international festival, have the very good product but have no
budget to go abroad
6. Make the event regularly between two countries. The other country
event in Indonesia or Indonesian event in the another country. And
they have to encourage the event to get the awareness from the local
people