1st generation:

- Digital kioks located next to check-outs (Blades, cigarettes, phone

cards and stamps)
(-) don’t bring customers to the rest of the category
(-) rationalization of purchase by reading the available options
(-)no link to real stock quantities
• 2nd generation
- Placed the kiosk on-shelf

- 3rd generation
- Focused on shopping experience
- - over come purchase barriers(digital device)-> they made it close to reality.
- Giving clarifications helping shoppers identify their products.
- 32-inch touchscreen to
- have packshots represented in their ‘real-life’ size, as if they were holding
on pegs.
• communication system
• between check-outs and vending machines to take real stock figures into
account
• and remove a product of the display if out of stock.
• 2nd generation
- Placed the kiosk on-shelf

- 3rd generation
- Focused on shopping experience
- - over come purchase barriers(digital device)-> they made it close to reality.
- Giving clarifications helping shoppers identify their products.
- 32-inch touchscreen to
- have packshots represented in their ‘real-life’ size, as if they were holding
on pegs.
• communication system
• between check-outs and vending machines to take real stock figures into
account
• and remove a product of the display if out of stock.
• 1st generation:
• Digital kioks located next to
check-outs (Blades, cigarettes,
phone cards and stamps)
• (-) don’t bring customers to
the rest of the category
• (-) rationalization of purchase
by reading the available
options
• (-)no link to real stock
quantities