Search engine marketing (SEM) is different to

search engine optimisation (SEO).

In SEM, the business pays to enter an auction.
They then bid for advertising space on a
website, and whoever wins gets to show their
search ad.
Tagging keywords within your content could
increase the chance of your website appearing
higher up in search engine rankings. This is
called search engine optimization (SEO) and is
a free way for Ravi to reach more potential
customers.
However, neither provide free marketing space
or optimised website design.
The easiest way to have a mobile-friendly website is to build it that way from the start, using an approach like “responsive design,” which automatically detects the

If you want to get a sense for whether your site is mobile-friendly, try Google’s Mobile-Friendly Test tool.

Keep in mind things like swiping or tapping, which are unique to touchscreens. Be sure the components of your website respond properly to these kinds of “inputs.”

Using widely recognized icons and making content clear and well-organized will help visitors using smaller screens find what they need.

Next, make it easy to find your address and phone number. Many devices are equipped with GPS and mapping features, which can help visitors on-the-go. And of

You’ll also want to remember that people will be viewing your site on different browsers—like Chrome or Firefox—and different platforms, like Windows or Mac.

Do a test run from as many computers, devices and browsers as you can. Does your site look right in every case? Are you prompted to download plug-ins? That’s

Last, remember that your website is not just for selling—it’s for solving.

Imagine you’re a visitor. Ask yourself, why am I here? What am I trying to do? What problem am I trying to solve?

For example, if you own a bakery that makes custom cakes, someone is probably visiting your site because they need one.

You could write pages about your decorating style and inspirations. But a testimonial and photos from a real-life customer might be a better bet.

So those are some common mistakes that trip up many websites. To avoid them, make sure your pages load quickly, and look and behave properly, no matter wha

And think of your customers when you create content. Answer their needs, and you have the best chance of bringing them in.