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  • Analysis of Social Media Technology: Morgan Briggs

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    Morgan Briggs analyzed the social media strategies of Uber and Domino's Pizza. Uber focuses on availability, affordability, and targeting specific areas and audiences. Domino's generated $12.3 billion globally and restored its image with a successful "Oh Yes We Did" marketing campaign that increased sales 33%. Both companies utilize multiple social media platforms, apps, and online ordering to engage customers.

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    Uber and Dominos Pizza Analysis

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    Comm Tech Presentation

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    Morgan Briggs analyzed the social media strategies of Uber and Domino's Pizza. Uber focuses on availability, affordability, and targeting specific areas and audiences. Domino's generated $12.3 billion globally and restored its image with a successful "Oh Yes We Did" marketing campaign that increased sales 33%. Both companies utilize multiple social media platforms, apps, and online ordering to engage customers.

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    39 views13 pages

    Analysis of Social Media Technology: Morgan Briggs

    Uploaded by

    Morgan Briggs
    Morgan Briggs analyzed the social media strategies of Uber and Domino's Pizza. Uber focuses on availability, affordability, and targeting specific areas and audiences. Domino's generated $12.3 billion globally and restored its image with a successful "Oh Yes We Did" marketing campaign that increased sales 33%. Both companies utilize multiple social media platforms, apps, and online ordering to engage customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 13

    Morgan Briggs

    Analysis of
    Social Media
    Technology
    z

    Uber
    • One of the most
    popular driving
    services in the
    United States
    • Founded in
    March 2009
    z

    Advertising
     Availability and
    affordability
     Specific
    geographic areas
     Target audience
    z

    Facebook
     22 million followers
     Different categories listed
     Customer complaints
    z

    Social Media Accounts


     Twitter
     Instagram
     YouTube
    z

    Domino’s Pizza
    • Most popular pizza
    company in the
    industry
    • Generated $12.3
    billion globally
    z

    Restoring Their Image


     Customer complaints
     Changing recipes
    z

    “Oh Yes We Did”


    Campaign
     New marketing
     Video
     Sales went up by 33%
    z

     Domino’s “Oh Yes We Did” commercial


    Online Ordering
    z

     First pizza company to do this

     Multiple platforms of ordering online


    z

    Technology
     Dominos App
     50% of sales
    come from their
    app
     DOM The Pizza
    Bot
    z

    Uber Resources
     https://notesmatic.com/2017/01/uber-
    social-media-marketing-strategy/
     https://research-methodology.net/uber-
    marketing-strategy-brief-overview/
    z

    Domino’s Pizza Resources


     https://medium.com/online-marketing-institute/how-digital-marketing-
    crowned-dominos-the-king-of-pizza-3d327d7350f8

     https://econsultancy.com/30-brands-with-excellent-social-media-
    strategies/

     https://www.youtube.com/watch?v=xszWmdDxDXQ

     https://images.app.goo.gl/Ut75SWnq4J4tC8397

     https://images.app.goo.gl/qHhnt7DEDtf8RKjp6

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