Professional Documents
Culture Documents
• Scientific Psychology thus has its roots in philosophy and especially in the
philosophical view called EMPIRICISM
• Empiricism in 1600s – John Locke, Goerge Berkely, and David Hume argued that
our MINDS are more like a blank slate
• BLANK SLATE – “TABULA RASA” (Latin Word) on which our experiences write a
lifelong story.
- thus, knowledge comes to us only through our experiences and observations
THE BIRTH OF PSYCHOLOGY
• Sigmund Freud
• structuralism and functionalism studied about conscious experience
• A physician in Vienna, Austria was exploring the unconscious
• Freud began to question that biological factors were behind all the behavior and mental
processes including illnesses.
• After several observation form his patients, he was convinced that the causes of some people’s
ailment were not physical but -------deep seated problems
• The study of cause and cure of personality disorder
• Stress the roles of motives and desires often hidden and repressed in the subconscious or
unconscious ---------when it is repressed = abnormal behavior
BEHAVIORISM
• John B. Watson
• Argued that psychologist should ignore mental processes/events and concerning
themselves observable behavior
• He did address consciousness (Structuralism and Functionalism) and unconscious
behavior as Freud claimed
• The study of consciousness would just prevent psychology a true science
• Thus, studies should all be observable….. S-R (Stimuls-Response)
BRACHES AND AREAS
OF SPECIALIZATION
OF PSYCHOLOGY
General Psychology
- Explains the underlying principles of human behavior – the study of how and why people behave this way
or what that way.
Comparative Psychology
- Treats on the behavior and mental processes of the different species
- Also known as Animal Psychology where activities of both man and animal are compared and
differentiated, particularly in relation to genetic and evolutionary theories.
Developmental or Genetic Psychology
- Concerns itself with the study of human behavior in all its aspects of growth and development
- Physical, mental, emotional, social, and moral developments are being studied
Child Psychology
- Study of human behavior from its post-natal beginnings up to early adolescence.
- Concerns with deals with stages of growth and maturation, the effects of environmental influences upon
individual patterns of development, and psychological and social interactions between the child and the
society into which he is born and in which he is reared.
Adolescent Psychology
- Study of the behavior from puberty to later life, approximately from twelve to twenty year old. It involves
the physical and mental maturation of an individual, as well as the emotional and social maturity.
Senescent Psychology
- The study of human behavior in old age.
Consumer Psychology
- Concerned with the investigation of the varied facets of marketing and buying behavior, effects of
advertising, studies of mass media, and other problems arising from the relationship between
buyer and seller.
Business Psychology
- The study of principles of psychology as applied to business and deals particularly with the
behavior of consumers.
- Psychological methods are employed to gain more customers and impress prospective buyers.
Dynamic Psychology
- Is a scientific interpretation of mental phenomena emphasizing internal drives and motives as the
cause of behavior
- In contemporary psychology, this is also referred to as personality psychology which is largely
concerned with the understanding of the nondeviant individual case.
Abnormal Psychology
- The study of human behavior and etiology or cause of personality defects, or man’s behavior which
deviates from the average reaction, hence abnormal.
Psychiatry Psychology
- Is psychology applied in medicine. It is concerned with the treatment of mental diseases.
Social Psychology
- Is the study of the behavior of groups of individuals in their relationship to other groups.
Cognitive Psychology
- Concerned with the mental processes involved in acquiring and using knowledge.
Community Psychology
- Dedicated to promote health at the community level.
- Community psychologist prevent and treat psychological problems by working out to evaluate
and improve community organizations
Areas of Specialization
Clinical Psychology
- Is dedicated to the diagnosis and treatment of emotional and behavioral disorders.
- Closely work with psychiatrists
Counseling Psychology
- Concerns with dealing with normal people who encounter normal problems like academic, career , relationship
and/or social-personal issues.
Educational and School Psychology
- Deals with the application of psychological principles and techniques to help answering questions pertaining to
how children learn better with other children, how to help both eh gifted and mentally retarded children develop
their fullest potential; what the schools can do to overcome social, physical, and cultural handdicaps.
Experimental and Physiological Psychology
- Study basic psychological processes as sensation, perception, learning, memory, cognition, motivation, and
emotion.
- Ex. How we see, hear, feel pain.
Industrial-Organizational Psychology
- Concerned with methods of selecting, training, counseling, and supervising personnel in business and industry
- The study of human nature and reactions as related to problems of industry, especially affecting personnel and
job efficiency.
METHODS OF PSYCHOLOGICAL RESEARCH
1. Introspection Method
2. Observation Method
2.1 Uncontrolled or Informal
2.2 Naturalistic Observation
2.3 Controlled or Formal Observation
3. Life-History Method
4. Survey Method
5. Experimental Method
6. Statistical Method
METHODS OF PSYCHOLOGICAL RESEARCH
1. Introspection Method
- A subjective method of observation
- Studies and records the individual’s feelings and experiences and later interprets them.
2. Observation Method
- Visual and oral method of examining, describing, and interpreting the reactions of individuals and
groups in a laboratory, classroom, or out-of-school situations.
2.1 Uncontrolled or Informal
does not follow any particular scope of behavior to be observed
It is casual and observer/psychologist is free to observe the individual under studied.
2.2 Naturalistic Observation
observing things as they naturally happen
Known as field study method
2.3 Controlled or Formal Observation
follows certain rules, in gathering materials in order to draw the best conclusions.
In this method, certain requirements or specifications delimit the activity of the observer
METHODS OF PSYCHOLOGICAL RESEARCH
3. Life-History Method
- Involves extensive studies of individuals by tracing the development o a particular form
of behavior
3.1 Day Book
- known as “diary” of development, a careful record of day-to-day activities
- used in child study and development
3.2 Clinical Method
- contains information concerning the emotional and personality adjustment
of human beings
- known as case history method (all available data gathered from the individual,
parents, and others are studied by the psychologists to discover the cause of,
and the solution to some social adjustment problems.
3.3 Biographical Method
- an analysis of the records of men’s lives as written by themselves or others.
METHODS OF PSYCHOLOGICAL RESEARCH
4. Survey Method
- The use of written questionnaires or interviews data are obtained from a large group
particularly that group which will constitute a representative sample.
- This is used in obtaining norms surveys or opinion polls
5. Experimental Method
- Used to study behavior which can be brought into laboratory and studied under
controlled conditions
- Experiments may be done in a laboratory, in a classroom, or anywhere else in the
community
- Usually involve comparisons between the behavior of a controlled group and that of an
experimental group
6. Statistical Method
- The science of that deals with the collecting and handling of numerical data, and the
making of inferences from such data
LEVELS OF INVESTIGATION
methods o looking into the reasons for man’s behavior
BIOLOGICAL LEVEL
concerned with the bodily bases of behavior
includes generic processes, age, brain, pathology, drugs, hormones, nutrition, illness, fatigue, and
bodily injury
PSYCHOLOGICAL LEVEL
concerned with understanding the nature and role of psychological variables in human behavior
categories of behavior are striving, thinking, feeling, and acting and more specific manifestations such
as value, beliefs, attitudes, emotions, dreams, habits, learning, problem-solving, decision-making,
conflicts.
SOCIOLOGICAL LEVEL
concerned with the effects of sociocultural conditions upon the behavior of individuals and groups.
Sociological variable are social role, status, leadership, patterns of communication, propaganda, social
pressures, and interpersonal relationship.