Topic

- Choose a brand/product, research

about their marketing process and
activities and promote a new
campaign for that brand/product
What Im expected in your
presentation
- Clear understanding the company
portfolio and the situation?
- Creative idea of new campaign (link
to the positioning)
- Coherent activities
Outline for the
presentation
I. Company review:
- Mission, vision, core values
- Product portfolio (what do they
offer)
- STP analysis (their target
consumers + Positioning)
Outline (cont.)
II. Situation analysis
- Review the marketing campaign and
activities=> Evaluate pros and cons
- Macro environment
- Micro environment
=> Opportunities/challenges for new campaign
OUtline
III. New campaign

- What is your inspiration/ theme idea?

- Brief introduce your campaign

- Campaign road map

• Details how you can process your activities in the campaign road map

• REMEMBER- illustrate, describe how you will do these activities

• How the activities link with the historical path and the value+ positioning of
brand
OUTLINE

IV. Conclusion:
- Summarize about the main points in your
campaign
- AND tell the judger why do they need to
INVEST to your plan