MIXED METHOD
RESEARCH DESIGN
WHAT IS MIXED METHODS RESEARCH?
Mixed methods research is a procedure for
collecting, analyzing and “mixing” both
quantitative and qualitative methods in a
single study or a series of studies to
understand a research problem. -Creswell
& Plano Clark(2011)
The purpose of this form of research is that
both qualitative and quantitative research, in
combination, provide a better understanding of
a research problem or issue than either research
approach alone.
COLLECTING BOTH QUANTITATIVE AND
QUALITATIVE DATA
Quantitative data Qualitative data
Interviews
Questionnaire
Observations
Survey
Documents Studies
Attendance Record Case-Study
Checklists Audio-visual materials
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FRAMEWORK FOR VIEWING
PERSPECTIVES ON MIXED METHODS
Quantitative Data Qualitative Data
Findings Findings
Findings
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WHEN DO YOU CONDUCT A MIXED
METHODS STUDY ?
When we have both quantitative and
qualitative data
When one type of research is not enough to
explain or to answer the question
When we want qualitative research to help
explain quantitative findings
When we want to generalize findings to a
large population
When we want to provide alternative
perspectives in a study
WHAT ARE THE REASON FOR USING
MIXED METHODS ?
To explain and interpret.
To explore a phenomenon.
To develop and to test a new instrument.
To complement the strengths of a single design.
To overcome the weaknesses of a single design.
To address a question at different levels.
To address a theoretical perspective at different
levels.
WHAT ARE THE TYPES OF MIXED
METHODS DESIGN?
The Convergent Parallel Design Four
The Explanatory Sequential Design Basic
The Exploratory Sequential Design Desig
The Embedded Sequential Design n of
M.M.R
THE CONVERGENT PARALLEL DESIGN
The purpose of a convergent of Parallel
mixed methods design is to simultaneously
collect both qualitative and quantitative data,
merge the data and use the results to
understand a research problem.
THE EXPLANATORY SEQUENTIAL DESIGN
Characterized by: An explanatory sequential
mixed methods design consists of first collecting
quantitative data and then collecting qualitative data
to help explain or elaborate on the quantitative
results.
Purpose: To use qualitative results to assist the
findings of a quantitative study.
THE EXPLORATORY SEQUENTIAL DESIGN
Characterized by: An exploratory sequential
mixed method design involves the procedure of first
gathering qualitative data to explore a phenomenon
and then collecting quantitative data to explain
relationship found in the qualitative data.
Purpose: To explore a phenomenon. This strategy
may also be useful when developing and testing a
new instrument.
THE EMBEDDED SEQUENTIAL DESIGN
The embedded design is to collect
quantitative and qualitative data
simultaneously or sequentially but to have
one form of data play a supportive role to the
other form of data.
WHAT ARE SOME STRENGTHS?
Can be easy to describe and to report
Can be useful when unexpected results arise from a
prior study
Can help to generalize qualitative data
Can position research in a transformative framework
WHAT ARE SOME WEAKNESSES?
Time required.
Discrepancies between different types of
data.
Can be difficult to decide when to proceed in
sequential designs.
Little guidance on transformative methods.
References
Bazeley, P.: Editorial: integrating data analyses in mixed method research.
J. Mix. Methods Res. 3(3),203–207 (2009).
Creswell, J.W & Plano Clark, V.L. (2011)
Designing and conducting mixed methods research (2nd edition). Thousand
Oaks, CA: Sage Publications, Inc.
Ranjini Natarajan & Robert E. Kass Department of Statistics , Carnegie-
Mellon University , Pittsburgh , PA , 15213
Ivankova N.V & Plano Clark, V.L. (2015)
Mixed Methods Research, A guide to the field, Sage Publications,Inc.
THANK YOU ALL………
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