FACTORS DRIVING INDUSTRY

CHANGE
Presented By- Mihir Labh (121)
Darshana Sah (125)
DRIVING FORCE ANALYSIS

 Identifying what are the driving forces.

 Assessing whether the drivers of change are on the whole, acting to make the
industry less or more attractive.
 Determining the strategy changes are needed to prepare for the impact.
IDENTIFYING INDUSTRY’S DRIVING FORCES

 Change in an industry’s long-term growth rate.

 Increasing globalization
 Changes in who buys the product and how they use it.
 Product and Marketing innovation
 Entry or Exit of major firms.
ASSESSING THE IMPACT OF THE FACTORS
DRIVING CHANGE
 Are the driving forces as a whole causing demand for the industry’s product to
increase or decrease?
 Is the collective impact of the driving forces making competition more or less
intense?
 Will combined impacts of the driving forces lead to higher or lower industry
profitability?
ADJUSTING STRATEGY TO PREPARE FOR
THE IMPACTS OF DRIVING FORCES
Thank You !