Sendwine.

com
Project done by:
Manishkumar Yadav -20181159
Shreyas Prabhu-20181141
Tanvi Merai- 20181130
Neha Singh- 20181152
Pooja Dwivedi-20181113
 Introduction
 Founder- Mike Lannon
 Mission- To help consumers to send wine across borders

 Discovering of a business opportunity

 The market research- how, why, when?
• People in Atlanta- received and gave wine

 Different laws for shipment in every state

• No direct shipment of alcohol
• Liquor shipped through licensed retailers
 He started his company named ‘The wine line’
 Mike realized- Internet was easy for taking orders.
 Sendwine.com’s Business Model
 Target customer: The busy professional, the frequent gift-giver,
the mass-market customer, and the wine expert.

 Operations- Sendwine’s operations were designed to work in

compliance with state and federal laws.

 Product Selection and Pricing- Partnered with brick and mortar

retail stores.

 Retailers- Sendwine preferred to do business with mid-sized

wine stores.
Sendwine.com’s Business Model

 Marketing/PR –Marketing had been mainly through radio

advertising in the New York, Boston and San Fransico.

 Staffing- Sendwine had 46 employees. 8 employees were

involved in marketing, 10 in call center, 15-20 employees worked
in Technology and Operations and few were engaged in
administrative functions.
 Online Gift Retailing
 The web created – was convenient Exhibit 2- fig A
and fast for consumers
 The inability to provide
satisfaction- an issue for online
retailers
 Gift giving over web – a benefit
 Continued..

 Competition increased – 29%

Exhibit 2- B
of online retailers
 Quality improved and with
better services-
• next day shipping,
• guaranteed shipping,
• frequent recommendation,
• personalized cards and gift
wrappings
 SENDWINE’S
Competitive And Regulatory
Environment
Competitors
Regulatory Issues

Local Retailer

Publicity of Lost Tax

Internet Sales Revenues