PRESENTED BY: HASHAAM, HASHAM HANIF, M.

YASEEN
CONTENTS:

• History
• Assets and Income
• Nike Products
• Competitors
• BCG Matrix
• SWOT
• Conclusion
CO FOUNDER

Phil Knight Bill Bowerman

HISTORY:
• First breakthrough came when they signed up Michael Jordon in
1985 and marketed its air Jordan line of basketball shoes.
• 1988: First ads in its $20 million “Just Do It” campaign.
1988 : “Just Do It” campaign.
 ASSETS AND INCOME

Revenue: 36.4 billion USD

Net Income: 1.93 billion USD
Total Assets: 22.53 billion USD
Employees: 73 Thousand.
NIKE PRODUCTS:

Website you can buy online:

COMPETITORS:
How did Nike dominate sports market and
left its competitors behind?
BCG MATRIX:
• BCG matrix is a framework created by Boston
Consulting Group to evaluate the strategic
position of the business brand portfolio and its
potential.

• Star: (High market)

• Cash Cow: (Maintain your position)
• Question Mark: (It can become cash cow and dog)
• Dog: (Least important)
 SWOT:

STRENGTHS WEAKNESSES
• Capacity of innovation • High price
• High product quality • Overseas manufacturing
• Brand recognition dependency
S W
O T THREATS
OPPORTUNITIES • Competiotors
• Develop the fashion • Maintaining the
• Growing segment of reputation
women athletes • Fake products
CONCLUSION:

• Nike target their product for middle and

upper class.
• Nike has the high scale of marketing
campaigns and sponsorship they offer which
results in high brand awareness.
• In international market Nike is still on top
due to its various marketing strategy.
QUOTE: