Professional Documents
Culture Documents
Harshita Mathur
Swagata Dass
Aishwarya Barthwal
Introduction
• Jet Air was founded by Mr. Naresh Goyal in
1974 to provide sales and marketing services
to foreign carriers in India.
• Started as a Air Taxi Operator in April 1992.
• Started Indian commercial airline operations
on 5 May 1993 with a fleet of four leased
Boeing 737-300 aircraft
• Initial investment of US$10 million
• 80%of its stake controlled by Naresh Goyal
• Jet’s parent company, Tail Winds Ltd.
• Began international operations to Sri Lanka in
March 2004.
• Jet, is headquarters in Mumbai, India 24 April,
2013 Jet sold off 24% if its stakes to Etihad
Airways.
Competitor Analysis
Domestic Market International Market
Porter's 5 Forces
Threat from new entrants
LOW
Cost of fuel
Aviation personnel are very few in number
Airplanes manufactures are very less
THREATS FROM SUBSTITUTES-
HIGH
Current
Discussion Russian Fund
Treasury RA
Earlier Etihad was
planning to
Billionaire
businessman Anil
Partners, Panama- reinvest in airlines Agarwal has
based investment but later declined submitted an
firm Avantulo due to unresolved expression of
Group and South issue concerning interest (EOI) to
American liabilities. revive Jet Airways
conglomerate in what could mark
Synergy Group his foray into
Corp had aviation. But later
submitted the opted out of the
EOI’S. race.
HEADLINES
TOWS
ANALYSIS
STRENGTH (S) WEAKNESSES (W)
INTERNAL *Vertically integrated * Negative margin with
FACTOR/EXTER operation worrying
NAL FACTOR *Strong network portfolio *Limited market share
*Alliance with Etihad * Centralised Power
OPPURTUNITIES(O)
S-O STRATEGIES
*Growing global tourism industries
*Strategic alliance wide reach *S-O( 1)- Strong global portfolio- W-O STRATEGIES
*Positive growth in Indian airlines industries
Growing global industries.
*W-O(1)- Centralised power-
*New leadership/ management *S-O(2)- Vertically integrated New leaders/Management
operation-Strategic alliance wide
reach.