Key business features:

• Business type: Partnership

• Industry type: Retail

Presentation Structure:

• Andreea , student ID: . (concept, its competitors, our core strengths

and weaknesses as a company and some expense guidelines;
• Alexandra Radulescu, Student ID: . (HR and organisational structure
within the partnership and financial aspects)
• Adrian , student ID: . (…)
• Ashbel, student ID: . (….)
Business concept

As a bridal and evening wear brand, Bridal Atelier aims to deliver

outstanding gowns for those unique moments in a young couple’s life. Here at
Bridal Atelier, we make it our mission to captivate and entice our customer’s
imagination with a unique experience and dedicated services, customised to
enhance the beauty of one of the extraordinary moments in our lives as humans:
the wedding.
Bridal Atelier focuses primarily on the customer’s needs. We do not
only look at how to better their wedding day, but we aim to do this well within
our customer’s budget. As we specialise in both evening and bridal wear, we
have a wide variety of party frocks, cocktail dresses, wedding gowns, men’s
suits and more.
We understand five key elements that our target customers want: quality
of service, quality of product, staff dedication, timeliness and cost.
Unlike any of our competitors, we aim to make the experience as fluid
and as easy for our customers as possible, right from the moment they contact us.
We want throughout their journey with us to be genuinely happy. As such, our
customers will have customised and dedicated support, while they are having
fun. We know how stressful and intense such an event can be, and this is why we
want to make sure our customer leaves our shop with a smile on their face.
 Our Competitors

Specialises in wedding
The Dressing Room Specialises in gowns and celebration
Bridal wedding wear
gowns
Weaknesses:
- High cost of available customer
services
- Pre-booking requires considerate
planning on customer part

Strengths:
Wokingham,
South-East
- High-ranking reviews within
Berkshire
online
- Simple silhouettes, appealing to
Birmingham, customers
West Midlands - Numerous affiliations with other
beauty brands

Weaknesses: Strengths:
- No price availability online;
- Moderate experience within the - High-ranking reviews within
retail market, online (on Google)
- Moderate list of customer - Affordable price range (£1,600- Sophie Grace
services £2,500) Bridal
- Affordable customer services list
- Awarded with a few distinctions
 Our Competitors

Specialises in
celebration wear, frocks
Fab Frocks Boutique and cocktail dresses
Specialises in wedding
gowns and bridemaids
only dresses only;
Weaknesses:
- No pricing available
- Pre-booking is required to
review quality of dresses and
prices
Strengths:

- High-ranking reviews within

online Winchester
- Affordable prices
- Almost 2 decades of experience
Bournemouth, within the field
Dorset - Numerous affiliations with other
beauty brands

Weaknesses:
- No price availability online; Strengths:
- No direct customer services other
than online ordering
- High-ranking reviews within
- Limited pallet of available
online
products, due to targeting only
- Numerous distinctions
Sass & Grace
party dressing.
- Strongly affiliated with famous
brands
 Our Strengths & Weaknesses
Strengths:
- Strong financial stance;
- Dedicated and experienced
management experience;
- Customisable services to our
customer needs;
- In-depth understanding of customer
needs and expectations;
- Great affiliations to other beauty
product sellers and PR support;
- Spacious workshops and
showroom;
- Experienced technicians and
accountants;
- Great location in city centre.
Weaknesses:
- Little to no experience within the bridal retail
industry;
- Brand reputation needs to be increase;
- High workshop and showroom maintenance costs;
- Reduced workshop staff;
- High risk of inability to cover demand vs. offer
from a cost-effectiveness point of view;
- Slow business growth for the coming year;
- First store opening time may not be favourable in
pushing the business further.
 Managing Director
Organisational Structure

Marketing Development H.R.D & Finance

Manager Manager Manager

Senior PR Finance & HR &

Senior
Merchandiser Assistant Accounting Recruitmet
Designer Specialist Assistant

Production
Supervisor
Junior Fabric Sourcer
Merchandisers
Design Assistant Sewing and Finishing
(2)
Supervisor
Pattern & Cutting
PR Specialists Specialists (2)
(2)
Sewing and Finishing
Assistants
 HUMAN RESOURCES
Salary Proposal (JOB DESCRIPTIONS AND RESPONSIBILITIES)
Function Average Wage

Operations:
Managing Director £3,500-£4,000
Marketing Manager £2,600-£2,860
Development Manager £3,100-3,300 • Senior Merchandiser: responsible for acquisitioning fabrics and all company transactions and
coordinates source materials leads. Educational level: BA/MsC degree in Economy and
Finance and HRD Manager £2,600-£2,860 Marketing. Experience: 2-5 years within the field of Marketing, specialised in Retail. Core skills:
marketing and negotiation skills.
Senior Merchandiser £1,950
• Junior Merchandiser: responsible for acquisitioning fabrics and identifies source materials
Junior Merchandisers (2) £1,400-£1,600
leads. Educational level: BA/MsC degree in Economy and Marketing. Experience: 2-3 years
within the field of Marketing, specialised in Retail. Core skills: marketing and negotiation skills.
Senior PR Assistant £1,500
• Senior PR assistant: handles all promotional and marketing leads, identifies new means of
PR Experts (2) £1,300-£1,400
promoting the business, supervises promotional strategy and coordinates PR Experts. Educational
Designer £2,500
level: BA/MsC in Public Relations. 3+ years in the filed of PR/Marketing. Core skills: ability to
Fabric Sourcer £1,300 identify new promotional venues, great interpersonal skills, knowledgeable of current PR market.
Design Assistant £1,700-£1,800 • PR Expert: identifies all promotional and marketing leads, reports and suggests promotional
strategy. Educational level: BA/MsC in Public Relations. 2-3 years in the filed of PR/Marketing.
Sales Assistant (2) £1,300-£1,400
Core skills: ability to identify new promotional venues, great interpersonal skills, knowledgeable
Production Supervisor £2,050 of current PR market.
• Designer/Design Assistant: generates creative leads and designs dress models, works closely
Pattern & Cutting Specialists (2) £1,900 with Development Manager to present creative ideas and offers creative directions. Educational
Level: BA/MsC in Fashion, Fashion Design, Garment Technology, Pattern Making. 2+ years of
Sewing & Finishing Supervisor £1,600-£1800 experience in the field of Fashion Design.
• Production Supervisor: coordinates production team and supervises manufacturing process,
Sewing and Finishing Assistants (2) £1,450-£1,600 liases with designer/design assistant to ensure proper creation of the garments, supervises
team of workers to ensure the finishing and sewing techniques are not overlooked.
Finance & Accounting Specialist £1,550 Educational level: BA/MsC in Textile and Leather Goods Engineering, min. 2-3 years of
experience in the field.
HR & Recruitment Assistant £1,500-£1,600

Total Position count: 23 Total Monthly Wage costs: £33,370

 Management:

• Managing Director: oversees and manages creation and development process, discusses
marketing strategies, reviews staffing and capital reports, discusses financial risks and
benefits, aligns leading 2-tier managers with company goals, attends meetings and
negotiations with potential business partners. Requires extensive expertise in people and
business administration & leadership, extensive marketing and accounting knowledge,
great negotiator, great understanding of the corporate and retail environments, PhD or
MsC in Retail/Business Administration, 7 years+ of experience from an either retail or

HUMAN RESOURCES business administration background.

• Marketing Director: manages the entire marketing team and strategy for the company
(PR comms, publicity, promotional materials, interviews), oversees source material

(JOB DESCRIPTIONS, acquisition. Requires academic education in Marketing and 3+ years of experience
within Retail/Fashion/Marketing.

RESPONSABILITIES, • Production Manager: manages and oversees both creative and production processes,
ensures communication between creation & production. Requires business administration &
leadership, thorough understanding of both creative and production processes, fair

AND SALARY understanding of marketing. Requires academic education within Fashion Design,
Garment Production and 3+ years of experience within the field.

PROPOSAL) • H.R.D & Finance Manager: manages both HR and Finance teams. Ensures budgeting
and financial rectification, supports risk and benefit evaluation and reports to Managing
Director. Oversees HR development activity, as well as employee schedules, salaries,
concerns, complaints, company paperwork. Requires Finance, Account and HR
understanding, accounting skills, business administration, leadership, great negotiator.
Ideally comes from a previous HR background (3+ years of experience), and has studies
in either Economy or Human Resources (MA).
 Company: Bridal Atelier
Location: Birmingham
License No.:
Contact No.:
Partner 1 Name:
Partner 2 Name:
Partner 3 Name:

Budgeted Date:
Budgeted Item Budget Actual Difference

Computers 1850 1600 150

Sewing machines & equipment 4500 3000 840
Sewing tables 300 200 100
Sewing supplies 1000 880 120
Ironing tables 400 230 170
Steaming Irons 150 100 50
Fabrics 3000 2300 900
Dummy dressmakers 800 850 50
Tables 200 200 0
Desks 445 550 105
Chairs 100 120 20
Armchairs 300 120 180
Stationery 200 150 50
Printers 600 750 150
Company data storing budget 300 200 100
Marketing & PR budget 1000 900 1200
Employee Wages 33370 34500 4030
Employee Incentives 3300 2000 1300
Business interest travel budget 500 500 0
Profit summary (per annum)

Total Budgeted Cost £52,315

Total Actual Spent £49,150
Total Actual Income (Profit) £3,165
 Finance
Suggested starting prices Estimations and initial figures on profit within first 12 months (2020)
Income Breakdown Allocated Budget
TOTAL Starting Income: £407,500
Item description Price range/unit
Bridal wear (gown) £500-£1200 Partner Share 1 £2,000
Partner Share 2 £2,000
Bridemaids dress £300-£700 Partner Share 3 £2,000
Cocktail Dress £400-800 Loan £200,000
Investors £200,000
Daywear Dress £250-£450
Other £1,500
Prom Dress £500-£850 Expected Monthly Costs £17,600
Expected Annual Costs £211,200
Evening Dress £300-£450
Expected Earnings in 2020 £81,200
Day/Evening Wrap £500-£900 Other costs (taxes, paperwork, etc.) £10,000
Fascinator/Other headpieces £50-£120 Expected Actual Annual Profit £100,000

Months Bridal Wear Price Bridesmaids Dresses Price Mens Wedding Suits Price Total Units Sold Total Earnings
January 4 2000 5 1800 2 3500 11 7300
February 2 3500 8 2000 5 1500 15 7000
March 7 1800 3 3500 10 2000 20 7300
April 8 1500 5 2000 6 3500 19 7000
May 10 2500 6 1800 2 3000 18 7300
June 12 2100 5 3500 9 1800 26 7400
July 11 3000 10 1500 7 2000 28 6500
August 8 1800 8 3500 11 1500 27 6800
September 9 1500 7 3000 8 3500 24 8000
October 13 2000 3 3500 10 2500 26 8000
November 6 2100 14 3000 6 3500 26 8600
December 11 1500 5 2500 2 1800 18 5800

Total Annual Sold Total Annual

Units: 258 units Earnings: £81,200