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  • 12rural Consumer Behaviour

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    pawanpreet kaur
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    The document discusses rural consumer behaviour. It defines consumer behaviour as the dynamic interaction between individuals, their cognition and affect, and the environment that influences their exchanges and decision making. It examines why consumers behave the way they do and how they respond to marketing stimuli. The document also outlines different types of consumer behaviour based on involvement level and time of purchase. It describes the consumer purchase process and different roles consumers play. Family dynamics and customer orientation are identified as factors that influence consumer behaviour roles.

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    The document discusses rural consumer behaviour. It defines consumer behaviour as the dynamic interaction between individuals, their cognition and affect, and the environment that influences their exchanges and decision making. It examines why consumers behave the way they do and how they respond to marketing stimuli. The document also outlines different types of consumer behaviour based on involvement level and time of purchase. It describes the consumer purchase process and different roles consumers play. Family dynamics and customer orientation are identified as factors that influence consumer behaviour roles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1 views9 pages

    12rural Consumer Behaviour

    Uploaded by

    pawanpreet kaur
    The document discusses rural consumer behaviour. It defines consumer behaviour as the dynamic interaction between individuals, their cognition and affect, and the environment that influences their exchanges and decision making. It examines why consumers behave the way they do and how they respond to marketing stimuli. The document also outlines different types of consumer behaviour based on involvement level and time of purchase. It describes the consumer purchase process and different roles consumers play. Family dynamics and customer orientation are identified as factors that influence consumer behaviour roles.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Rural Consumer Behaviour

    DISCOVER . LEARN .
    EMPOWER
    www.cuchd.in Campus: Gharuan, Mohali
    Consumer Behaviour
    • A dynamic interaction of affection and
    cognition, behaviour and environment by
    which human beings conduct exchanges
    during their lives.
    • A study of why consumers behave the way
    they do.
    • The study of responses elicited and expected
    from consumers to the stimuli provided by
    organizations in the form of the 4 Ps.
    www.cuchd.in Campus: Gharuan, Mohali
    Types of
    Consumer Behaviour - Involvement

    High Involvement Low Involvement

    Significant differences Complex buying Variety seeking


    among brands behaviour buying behaviour
    Dissonance
    Few differences among reducing Habitual buying
    brands behaviour behaviour

    3
    www.cuchd.in Campus: Gharuan, Mohali
    Types of
    Purchase Behaviour - Time

    • Planned
    • Emergency
    • Impulse

    4
    www.cuchd.in Campus: Gharuan, Mohali
    Consumer Purchase Process

    • Need identification/problem awareness


    • Information gathering
    • Evaluation of alternatives
    • Selection of appropriate solutions
    • Post purchase evaluation of decision

    5
    www.cuchd.in Campus: Gharuan, Mohali
    Consumer Behaviour Roles

    • Initiator
    • Influencer
    • Buyer
    • User

    6
    www.cuchd.in Campus: Gharuan, Mohali
    Consumer Behaviour
    Roles: Factors

    • Family dynamics in decision-making


    • Customer orientation

    7
    www.cuchd.in Campus: Gharuan, Mohali
    Needs and wants of
    Rural Consumers

    8
    www.cuchd.in Campus: Gharuan, Mohali
    Thank You

    9
    www.cuchd.in Campus: Gharuan, Mohali

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