Republic of the Philippines

Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•What Is a Case Study?

•A case study examines a person's or business's specific
challenge or goal, and how they solved for it. Case studies
can vary greatly in length and focus on a number of details
related to the initial challenge and applied solution.
•In professional settings, it's common for a case study to tell
the story of a successful business partnership between a
vendor and a client.
HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug
 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

Whether it's a brief snapshot of your client's health since working

with you, or a long success story of the client's growth, your case
study will measure this success using metrics that are agreed upon
by the client you're featuring. Perhaps the success you're
highlighting is in the number of leads your client generated,
customers closed, or revenue gained. Any one of these key
performance indicators (KPIs) are examples of your company's
services in action.
HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug
 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•How to Write a Case Study

•Determine the case study's objective.
•Establish a case study medium.
•Find the right case study candidate.
•Contact your candidate for permission to write
about them.
•.
HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug
 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•Draft and send your subject a case study release

form.
•Ensure you're asking the right questions.
•Lay out your case study format.
•Publish and promote your case study.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•1. Determine the case study's objective.

•2. Establish a case study medium.
Here are some different case study
mediums to consider:

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•Written Case Study

•Consider writing this case study in the form of an
ebook and converting it to a downloadable PDF.
Then, gate the PDF behind a landing page and
form for readers to fill out before downloading the
piece, allowing this case study to generate leads
for your business.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•Video Case Study

•Plan on meeting with the client and shooting an
interview. Seeing the subject, in person, talk about
the service you provided them can go a long way
in the eyes of your potential customers.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•Infographic Case Study

•Use the long, vertical format of an infographic to
tell your success story from top to bottom. As you
progress down the infographic, emphasize major
KPIs using bigger text and charts that show the
successes your client has had since working with
you.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

•Podcast Case Study

•Podcasts are a platform for you to have a candid
conversation with your client. This type of case
study can sound more real and human to your
audience -- they'll know the partnership between
you and your client was a genuine success.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug

 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

3. Find the right case study candidate.

4. Contact your candidate for permission to write
about them.
5. Draft and send your subject a case study release
form.
6. Ensure you're asking the right questions.
7. Lay out your case study format.
8. Publish and promote your case study.
HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug
 Republic of the Philippines
Department of Education
Region 02/ Cagayan Valley
Schools Division of Isabela
300511-SAN ANTONINO NATIONAL HIGH SCHOOL
SENIOR HIGH SCHOOL

When first reaching out to your case

study candidate, provide them with
the case study's objective and format.

HUMSS_DIASS 12-IIb-d-42 Sharon D. Dannug