 .

In Amul GCMMF sets up

the price range of different
products which is based on
different factors like raw
materials, labor cost,
distributors margin,
farmers profit,
Administrative and
manufacturers overhead,
demand and supply of
products, competitors
prices, transportation cost,
packaging cost, govt.
 Penetration pricing: price is set artificially low to gain market share
quickly. This is done when a new product is being launched. It is
understood that prices will be raised once the promotion period is over
and market share objectives are achieved. Example: Mobile phone rates in
India; housing loans etc.
 SIZE BRITANIA AMUL
 100 gm 25 27
 500gm 122 110