Naubahar Bottling Company (Pvt.) Ltd.

Pepsi Franchise Gujranwala

Group Members
Saadullah (BB17116)
Awes (BB17128)
Waqar Ali (BB17129)
Tayyab Butt (BB17146)
Presented To
Dr. M. Siddique
Introduction of Pepsi
 Pepsi is a carbonated soft drink produced
and manufactured by PepsiCo.
 Introduced by Caleb Bradham in 1893
 Operates in more than 165 countries
 Head quarter in New York
Franchises in Pakistan
 Karachi  Peshawar
 Lahore  Faisalabad
 Multan  Hyderabad
 Sukkur  Rawalpindi
 Gujranwala  Islamabad
Mission Statement
Corporate objective of Naubahar
Bottling Company is to continue to
build a strong company which
provides value to its all
stakeholders.
Distribution Area
 Gujranwala
 Sialkot
 Gujrat
 Sheikhupura
 Hierarchy Managing Director

GM GM GM GM
Technical Sales & Market Finance Operations

Production Sales & Marketing Administration

Finance Manager
Manager Department Manager

Quality Control Accounts/Audit Legal

Manager Research & Development Manager Manager
Department

Maintenance
Manager

Personnel
Manager
Management Functions
Planning
 Goal: to beat competitors and
improve quality
 Decentralized Decision
 Formal Planning
 Handle unusual situations by
conducting special meeting
employees
Management Functions
Organizing
 Work specialization
 Team work
 Low managerial levels
 Training of employees
Management Functions
Leading
 High level of motivation
 Bonus and salary packages
 Profit Allowance
 Medical Insurance
Management Functions
Controlling
 Audit of accounts
 Top level management has proper
check and balance on lower level
management
 Each manager has one assistant
manager to check the performance
of staff employees
 Strength
 Low employee turnover rate
 Discount schemes for customers
from time to time
 Sponsors sports and musical
Concerts
 Weakness
 Low foreign investment
 Weak supply chain
 Formal hierarchy slow
decision making
 Advertisement
 Local Banners
 Sports and music concerts
 Advertising on TV and
social media Facebook , Twitter etc.
Conclusion
NBC is a well renowned company and it
has maintained its position well by;
 Understanding the client psychology
 Ensuring quality
 Introducing ingenuity in products
 Enlarging its product base
 Keeping economic factors in view
 Intense advertisements
Thank You