PHONES VS truth between

FMCG bytes and biscuits

‘₹5 BISCUIT
PACKS ARE NOT
SELLING’ AT THE
CENTRE OF THE
ECONOMY
THESE DAYS.
BUT SALES OF
₹15,000
SMARTPHONES
ARE ROBUST.
KEY FACTORS FOR DECLINE OF FMCG MACRO
ECONO
MIC
FACTOR
S
•
WHY ARE MOBILES MOST POPULAR THAN SOAPS?
THE INDIAN SMARTPHONE MARKET SAW THE HIGHEST EVER SECOND
QUARTER SHIPMENT OF 36.9 MILLION, WITH A 14.8% QUARTER-ON-
QUARTER GROWTH.
WHERE AS, SALES OF FMCGS GREW 10% DURING APRIL-JUNE, ROUNDING
OFF THE JANUARY-JUNE SALES GROWTH AT 12%.

WHAT FACTORS ARE DRIVING SMARTPHONES SALES?

LIVE STREAMING OF EVENTS AND BETTER
CONTENT ON PLATFORMS SUCH AS NETFLIX
ARE PERSUADING BUYERS TO UPGRADE. THE
SURGE OF SOCIAL MEDIA APPS LIKE TIKTOK
AND CHEAP DATA PLANS HAVE HELPED TOO.
WHAT’S IMPACTING SOAPS AND BISCUITS?
DEMAND IN RURAL AREAS, WHICH
ACCOUNT FOR 37% OF SPENDS FOR THE
FMCG SECTOR, IS SLOWING DOWN AT
DOUBLE THE RATE OF URBAN AREAS.
ARE THE MILLENNIALS THE BIG CULPRITS?
THE ELDERLY
CHOOSE THE GROCERY LIST AND THEY
ARE FOCUSING ON HEALTH AS WELL AS
MONTHLY SPEND, WHILE MOBILES ARE
A CHOICE OF THE END USER, MANY OF
THEM MILLENNIALS.
THANK YOU