CAPTUR

GENERAL INSURANCE
MARKETING MIX
 PRODUCT

HEALTH MOTOR
INSURANCE INSURANCE

TRAVEL HOME
INSURANCE INSURANCE
MOTOR INSURANCE
 • Strong growth in the automotive industry over the next decade will be a key driver of motor insurance.
• In FY18, Motor insurance constituted 39.40 per cent of the non-life insurance market in India.
• Automobiles sales in India increased at 7.01 per cent CAGR between FY13-18 to reach 24.97 million
vehicles.

Source: IRDA, ACMA, SIAM, Aranca Research

Note: E -estimates, CAGR - Compound Annual Growth Rate, ACMA - Automotive Component Manufacturers Association of India,
HEALTH INSURANCE
• Very less percentage of total healthcare expenditure is covered by insurance providers.
• Private insurance coverage is estimated to grow by nearly 15 per cent annually till 2020.
• Introduction of health insurance portability expected to boost the orderly growth of the health insurance
sector .
• Absence of a government-funded health insurance makes the market attractive for private players.
TRAVEL INSURANCE
 • Growth in tourism is the key factor that propels the travel insurance market.
• Indian Travel Insurance market in India is more than US $70 Million in 2016.
• The market is expected to grow by 10-15% annually.
• As of now, ICICI Lombard holds the majority market share of 64% and TATA AIG holds 32% Market share.

Source: https://www.ijasrd.org/wp-content/uploads/2017/06/Travel-Insurance-Awareness-among-Indian-Travelers.pdf
https://www.comparepolicy.com/blogs/growing-travel-insurance-market-india/
HOME INSURANCE
• Also Known as the House Insurance.
• The latest growth curve shows the home insurance premium touching the
Rs 150 crore-mark.
• 25% growth in last financial year.
• Trend is predicted to continue.

Two types of Home Insurance will be offered:

1. Building Insurance
2. Content Insurance

Source: www.google.co.in
www.icicilombard.com
PRICE
• For Health Insurance: Depends on the age of insurer and the gender; previous
health records as well.
• For Motor Insurance: Depends on the vehicle bought, IDV, Type and age of
the vehicle, geographical zone and engine used.
• For Travel Insurance: Depends on the Trip details; Personal details like age
and date of birth and type of policy.
• For Home Insurance: Depends on Area of the House, Location and
neighborhood, Approximate rate of construction, Permanent construction on
the land, The time period offered for the insurance.
(Property more than 50 years old is not covered in home insurance.)
PLACE
• Most important aspect is to allow customers to access and purchase products in
the most efficient way.
• Direct distribution channels are adopted.
• Insurance agents will be recruited and commission paid on sales.
• Small offices will be set up in various parts of the country
• We are choosing New Delhi, NCR, as our Headquarters

The Place-Mix is associated with the Promotion-Mix through the

smartphone application.
PROMOTION
 • Television Advertisements
• Training for staff for impulse buying.
• Print Media and Pamphlets
• Social Media, Bill Boards
• Sponsoring events like IPL.
• Discounts, Small Gifts, etc.
 How will the effectiveness of the
Advertisement and the Marketing Campaign
will be measured?