Product & Process

Innovation
Tutorial One:
CONTACT INFORMATION

● Lecturer: Dr. Rasha Hassan

● Email: rasha.saad@guc.edu.eg
● Office:B5.206

● Tutorials: Merihan Attia

● Email: merihan.ali@guc.edu.eg
● Office hours: Wednesday 3rd slot or by appointment.
● Office:B1. 309
COURSE ASSESSMENT
Class Presentation and Discussion 10%

Case Discussion 5%

Final Project 25%

Mid-term Exam 20%

Final Exam 40%

COURSE DESCRIPTION

1. Innovation has become the main theme of

competition.
2. This course provides a framework for managing
innovations in businesses.
3. It aims to equip students with an understanding of
the principals and main issues in innovation
management.
 COURSE GOALS AND OBJECTIVES

By the end of the course, students should be able to:

1. ¨Understand the definitions and concepts of innovation and why it became
imperative in today’s business environment.
2. Understand the sources and types of innovation.
3. Describe innovation as a management process and how organizations
manage this process.
4. Understand the success and failure factors of new innovations.
 COURSE GOALS AND OBJECTIVES
5. Describe the challenges involved in building and maintaining an innovative
organization.
6. Describe how to manage the organization’s internal processes for a better
innovative organization.
7. Explore the issues related to creating a new innovative organization.
COURSE CONTENT
1. Introduction to Innovation
2. The innovation management process
3. Sources of Innovation
4. Types and Patterns of Innovation
5. Standard Battles and Design Dominance
6. Timing of Entry
7. Organizing for Innovation
8. Organizing for Innovation
9. Managing the New Product Development Process
10. Managing the New Product Development Process
11. Managing New Product Development team
COURSE MATERIAL
Essential Textbook
Scilling, Melissa A. (2012). Strategic Management of Technological Innovation.
McGraw-Hill Companies Inc, New York. ISBN-13: 978-0078029233

Recommended Further Reading

Millson, Murray R. (2008). The Strategy of Managing Innovation and
Technology, Pearson Prentice Hall. ISBN-13: 978-0132303835
Class Presentation
CLASS PRESENTATION
● Each group will present a real life innovation example in terms of its
evolution and link the story to the chapter.
Final Project
 THE FINAL PROJECT

1. The final project of the semester will be related to innovation practices in

real life.
2. Each group is required to choose one of Companies operating in Egypt as
the topic for their project (list is available on the intranet).

3. Groups will be of 4 to 5 members.

 IN CLASS
ASSIGNMENT
Innovation In Our Mindset
2015 most innovative companies
2016 most innovative companies
2018 most innovative companies
 Where is Egypt
stands globally…?
 overall index Basic Efficiency Innovation
Requirement enhancers factors

Country Rank score Rank score Rank score Rank score

Switzerland 1 5.81 2 6.29 3 5.62 1 5.80

Singapore 2 5.72 1 6.37 2 5.73 12 5.25

United States 3 5.70 27 5.43 1 5.85 2 5.63

Israel 24 5.18 28 5.37 25 4.95 8 5.41

Egypt 100 3.67 106 3.79 87 3.67 101 3.23

The global competitiveness index framework
GUIDLINES
● Attendance.
● Lectures.
● Its not about the grades.
● “The devil lies in the details”
● Enjoy the course.
Any questions?