 Answer the following questions:

 1. How many times have you checked

your phone today?
 2. How many status updates have you
posted in Facebook or Twitter today?
 3. Did you use the Internet for an hour
after you woke up this morning?
 4. Do you follow a celebrity via her/his
social media account?
 If you happen to be “guilty as
charged” in most of these questions
, chances are, you are a digital
native. And as chances are, from the
moment you were born, you were
surrounded by technology. You are
surrounded by ICT.
 deals with the use of different
communication technologies such
as mobile phones, telephone,
Internet, etc. to locate, save, send,
and edit information.
 mobile phones

 telephones

 Internet
 Several international companies dub the
Philippines as the “ICT Hub of Asia” because
of the huge growth of ICT-Related jobs like
BPO (Business Process Outsourcing) or the
call centers.
 In the year 2012, there are 106.8 cellphones
per 100 Filipinos according to the 2013 edition
of Measuring the Information Society by the
International Telecommunication Union.
 In 2010, ICT industry shares 19.3% of the total
employment population (Annual Survey of the
Philippine Business and Industries)
 In 2013, “The Selfiest Cities around the World” -
two cities from the Philippines placed top 1 and
top 10 spots. The study was conducted using
Instagram, a popular photo sharing application.
(Time Magazine)
 With these numbers, there is no doubt that
Philippines is one of the countries that benefits
most of ICT.
 When the World Wide Web was invented,
most web pages were static. Static (also
known as flat page or stationary page) in the
sense that the page is “as is” cannot be
manipulated by the user. This is referred to as
Web 1.0)
 Web 2.0 is the evolution of Web 1.0 by adding
dynamic web pages- the user is able to see a
website differently than others.
 Examples of Web 2.0 (social networking sites,
blogs, wikis, video sharing sites , hosted
services and web applications)
 Web 2.0 allows users to interact with the page:
instead of just reading the page, the user may
be able to comment or create a user account.
 Most websites that we visit today are Web 2.0
 1. Folksonomy- allows user to categorize and
classify information using freely chosen
keywords (e.g. tagging) . Popular social
networking sites such as Twitter, Instagram,
Facebook etc. use tags that start with the
pound sign (#). This is also referred to as
hashtag.
 2. Rich User Experience – content is dynamic
and is responsive to user’s input. An example
would be a website that shows local content.
In the case of social networking sites, when
logged on, your account is used to modify
what you see in their website.
 3. User Participation- the owner of the
website is not the only one who is able to put
content. Others are able to place a content of
their own by means of comments, reviews,
and eveluation. Some websites allow readers
to comment on an article, participate in a
poll, or review a specific product (e.g.
Amazon.com, online stores)
 4. Long Tail- services that are offered on
demand rather than on a one-time purchase.
This is synonymous to subscribing to a data
plan that charges you for the amount of time
you spent in the Internet.
 5. Software as a Service- users will subscribe to a
software only when needed rather than
purchasing them. For instance, Google Docs is a
free web-based application that allows the user
to create and edit word processing and
spreadsheet documents online. When you need
a software, like a Word Processor, you can
purchase it for one-time huge amount and install
it in your computer and it is yours forever .
Software as a service allows you to “rent” a
software for a minimal fee.
 6. Mass Participation- diverse information
sharing through universal web access. Since
most users can use the Internet, Web 2.0’s
content is based on people from various
cultures.
 The Semantic Web is a movement led by the World
Wide Web Consortium (W3C).
 The term was coined by the inventor of the World
Wide Web, Tim Berners-Lee.
 Example of feature of Web 3.0, if you search the
Internet for “Where is the best place to go
shopping?” Web 3.0 will aim to give you results
depending on how you have made choices in the
past. If you have purchased several shoes online,
the Internet will give you results on the best place
with the highest rated shoes around your vicinity.
 1. Compatibility- HTML files and current web
browsers could not support Web 3.0
 2. Security- The User’s security is also in question
since the machine is saving his/her preferences.
 3. Vastness- The world wide web contains billions of
web pages.
 4. Vagueness- Certain words are imprecise . The
words “old” and “small” would depend on the user.
 5. Logic- Since machine use logic , there are certain
limitations for a computer to be able to predict what
the user is referring to at a given tim.