only of individual consumers, but also of their effect collectively on the maximum demand, impose on the conductors and equipment of a distribution system. Measures to reduce these maximum demands result in a lesser need for costly generating facilities with further reductions realized from decreased losses in both transmission and distribution systems. In some instances, they may be metered separately. These meters, as well as some of the relays, may be operated by radio signals or other type control at Figure 7-8. Diversity factor. . And many of the measures also include reductions in consumers’ consumptions by replacement of lighting, heating, air-conditioning, and some power devices with more efficient units. In general, the reduction in demands, sometimes also called peak shaving, is accomplished by dropping interruptible loads, and by controlling major load units by means of relays and circuitry that restricts their coincidental energization. Concentration on large industrial and commercial consumers not only produces larger results but may be more quickly and easily achieved. Similar measures are taken in the case of residential consumers. Major appliances such as clothes and dish washers, air conditioners, water heaters, and so on, may also be wired through relays so that they do not turn on at the same time. Service Factors 153 regularly scheduled time periods or predetermined demand levels. In all cases, promotional rates (for decreased consumption and demand) may be employed Factors that impact electricity demand Some of the key factors that impact the industry are: Economic growth Housing and population growth Income growth Weather Economic growth High economic activity creates demand for electricity consumption. An economic contraction affects consumption negatively. Housing and population growth Housing growth means that there are a higher number of residential connections for the industry. This increases the need for electricity. Income growth The most important factor that affects electricity demand is household income. According to the U.S. Energy Information Administration (or EIA), between 1981 and 2001, household real disposable income increased by 49%—from $17,217 to $25,698. As income increased, so did the demand for larger homes and new appliances. This increased the demand for electricity. Weather Higher variations in temperature mean higher electricity consumption. More electricity is to heat and cool buildings. As a result, weather plays an important role in electricity demand. The structure of the electric utility industry Industry structure The U.S. electric industry includes over 3,000 public, private, and cooperative utilities. It also includes more than 1,000 independent power generators, three regional synchronized power grids, eight electric reliability councils, ~150 control-area operators, and thousands of separate engineering, economic, environmental, and land-use regulatory authorities. Investor-owned utilities Investor-owned utilities (or IOUs) are private companies. They’re subject to state regulation. IOUs are financed by a combination of shareholder equity and bondholder debt. Most IOUs are large. Many of them have multi-fuel—electricity and natural gas— generation and multi-state operations. Publicly-owned utilities Publicly-owned utilities (or POUs) are government or municipally-owned utilities. Publicly-owned utilities are generally exempt from regulation by state regulatory commissions. It’s assumed that POUs keep customers’ interests in mind when they set rates and service standards. Cooperative utilities Cooperative utilities are owned by the customers. They’re regulated by the board of directors. The board consists of ten elected individuals. Cooperative utilities are usually formed in rural parts of the country where the customer base is low. Federal power agencies Federal power agencies consist of four power marketing agencies (or PMAs). PMAs market wholesale power. They usually play a role in transmission and electric power systems. Some agencies also own power plants. Power marketers Hundreds of companies are registered as wholesale power suppliers. They don’t own power plants. Instead, they buy power from multiple suppliers on a long-term or spot-market basis and then resell it. Brokers arrange transactions, but never actually take ownership of the electricity. Independent power producers Independent power producers (or IPPs) generate electricity from their own power plants, but don’t provide retail service. An IPP may sell its power through brokers. It sells its power to utilities or marketers. An IPP can also sell its power directly to consumers. IPPs operate in the unregulated power generation space. They sell power at market prices.