RENI WULANSARI K

201610401917
ENGLISH DEPARTMENT VI
 MEANING
The word advertising is derived from two Latin
Words ‘Ad’ and ‘Verto’.
• Ad–towards
• Verto–I turn
• Literally it means to turn the people’s
attention to a specific thing.
 DEFINITION
• Advertising is any form of paid non-personal
presentation of ideas, goods, or services for
the purpose of inducing people to buy.

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 FUNCTION
• To differentiate the product from
their competitors
• To communicate product
information
• To urge product used
• To expand the product distribution
• To increase brand preference and
loyalty
• To reduce overall sales cost
• Creates new demands
To differentiate the product from their
competitors
To communicate product information
To expand the product distribution