Attitude

 Attitudes are evaluative statements – either favourable

or unfavourable – concerned with objects, people or
any event
Cognitive dissonance Theory
 Linkage between attitudes and behaviour

 Cognitive dissonance refers to a situation

involving conflicting attitudes, beliefs or
behaviors.

 For example, when people smoke (behavior)

and they know that smoking causes cancer
(cognition), they are in a state of cognitive
dissonance
 Some common signs of cognitive dissonance
include:
 Feeling uncomfortable.
 (Conflict) avoidance.
 Rationalization.
 Shame.
 Guilt.
 Ignoring the facts.
Self Perception
3 Attitudes w.r.t Job

 Job Satisfaction

 Job Involvement

 Organization Commitments
 Job satisfaction is typically directly linked to
an employee's emotions and overall morale.
 Positive feelings about the job
 Negative feeling about the job
 Job Involvement measures the degree to which
people identify psychologically with their job
 Self -worth
 Psychological empowerment’
 Involvement in decision making
 Making them feel that their work is important
 Giving them discretion to do their own thing
 The degree to which an employee identifies with
a particular organization and its goals and
wishes to maintain membership in the
organization
 Affective Commitment
 Continuance Commitment

 Normative Commitment
Affective Commitment

 Emotionally attached with organization

 High Level of involvement
 High level of Motivation
Continuance Commitment

 Perceived economic values

 Paid well, that’s the reason he/she is committed
To organization
Normative Commitment

 An obligation to remain with the organization for

moral or ethical reasons
Responses to Job Dissatisfaction
Like – Dislike of jobs
Responses to Job Dissatisfaction
Like – Dislike of jobs
 Happy workers are more likely to be productive
workers
 Research study shows, co-reation is strong
 Satisfied employees would seem more likely to
talk positively
 Go beyond normal expectation in their jobs
Job Satisfaction and Customer Satisfaction

d

 Positive customer outcomes

 Taking leaves, beyond assigned
leaves in the organization
Job Satisfaction and Turnover

 Satisfaction is also negatively related to turnover

 Subsequent step of absenteeism
Job Satisfaction and Workplace Deviance

 Unionization Attempts
 Substance abuse
 Stealing work
 Undue Socialization
 Tardiness
 Employee engagement is a property of the
relationship between an organization and
its employees.
 An “engaged employee” is one who is fully
absorbed by and enthusiastic about their work
and so takes positive action to further the
organization's reputation and interests.