Major leadership traits

• Creative Intelligence: Platform for individual and small businesses to find their customers

• Visionary leader: Alipay, third party online payment platform (ahead of the competitors)

• Sociability: Positive attitude, low profile in terms of flaunting wealth (maintains market environment).
He feels that employee is more important than the leader. He focuses on uniting the employees under a
common goal.

• Determinant: Focused on making Alibaba a B2B portal in start and then he also was so focused that
made him turn it into B2C and C2C portal. He sight did not get blurred as he was totally focussed and
clear.

• Self confident: Jack Ma faced lots of rejections and Alibaba too was not a success instantly but he
always took rebuff as a lesson and worked. Many of his friends backed out of his decision of starting an
online B2B company but he started it with the help of the few who supported him.
 Big five personality traits
• Neuroticism: Jack Ma scores low at neuroticism as after facing rejections for many times he did not lose
hope and was stable. According to him “Giving up is the greatest failure”.

• Openness: Jack was always open to new ideas and always focused on bringing in creative ideas like an
online B2B platform and Alipay.

• Extraversion: He was a leader who believed in positivity and optimistic attitude. He cared for his
employees as he focused more on the needs of the employees than on the task. According to him
employees needs to be content and must have a common goal so that they will become more productive.

• Conscientiousness: Jack Ma was always clear and focused about his goals and he did not get influenced
by others perceptions and belief and that was the reason he could turn B2B platform to B2C and C2C
platform without any confusion.