THE MEAL EXPERIENCE

What affects the customer’s

enjoyment of eating out
 PHYSIOLOGICAL—The need to sate one’s
appetite or quench the thirst, the need for
special foods ( veg, diabetic)
 ECONOMIC– The need for good value, fast
service, a convenient location
 SOCIAL– When desiring enjoyable company
 PSYCHOLOGICAL—Fulfilling life style
needs, the need for variety
 CONVENIENCE
MEAL EXPERIENCE FACTORS

 FOOD AND DRINK

 LEVEL OF SERVICE
 LEVEL OF CLEANLINESS AND
HYGIENE
 VALUE FOR MONEY/ PRICE
 ATMOSPHERE