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INSTRUCTIONS
LIME 11 Case Study Case Submissions
• For LIME Registrations, Case Study Problem, • Mention your Team and Campus names on Slide 1
Solution Template and Submissions log on to:
Dare2Compete: http://bit.ly/LIME_11 • Answer each question precisely & within the space
Shortlists for all LIME 11 Rounds will be declared exclusively on Unilever Diaries Instagram Page
Dove Hair CATEGORY CONSUMER VARIABLES USED TO HYPER-
JOURNEY SEGMENT