GAMIFICATION

MARKETING
EXPERIENCIAL
MILKA
In-game advertising NO Advergaming
In-game advertising means placing your brand within a
preexisting game world.

Advergaming consists taking a product and building a

game around it and then showing that to as many people
as possible
THE FUN THEORY - Volkswagen
THE FUN THEORY - Volkswagen
 El propósito de la

Gamificación
Como concepto de diseño

Busca desarrollar comportamientos, busca que compartamos

en redes sociales, que generemos contenidos o encuestas,
participar en entrenamientos o generar ideas.
WestJet Christmas Miracle - Real-time Giving
 Mechanics +++
Goal (objective)

This is an important point: objectives are clear but procedures sometimes are hidden.
 Mechanics
Procedures and rules

Procedures are the actions that players can take to achieve the game objectives.
Mechanics
Objects are resources used by the player to advance in the game.
LEVEL 2

Players
https://www.youtube.com/watch?v=ixBgrqho0
3E