AFFILIATE MARKETING

AFFILIATE MARKETING
 AFFILIATE MARKETING

• a marketing arrangement by which an online retailer pays

commission to an external website for traffic or sales generated from
its referrals.

Affiliate marketing

• is an online sales tactic that lets a product owner increase sales by

allowing others targeting the same audience – “affiliates” – to earn a
commission by recommending the product to others. At the same
time, it makes it possible for affiliates to earn money on product sales
without creating products of their own.
How to Become an Affiliate

• Marketers become affiliates in a number of ways that include:

• Registering to become affiliate on retail or ecommerce sites. Shopify,
for example, has an affiliate program that lets marketers earn
commissions on new Shopify customers.
• Surveying existing customers to learn their favorite products or
services and then contacting those companies to inquire about an
affiliate program. For example, a small business marketing consultant
might become an affiliate of an email list management and
distribution service.
• Searching online for products that are relevant to the marketer’s site
and will appeal to the target audience. Most companies that offer
affiliate programs indicate that with an “Affiliates” or “Partners” link
at the bottom of their site home page.
• Looking for potential affiliate products at affiliate program managers
that include Commission Junction, Clickbank, and ShareASale.
How It Works

• After being accepted into an affiliate program, marketers receive a

unique URL that includes their affiliate ID.
• They share that unique URL with their subscribers, site visitors, and
social networks via text links or ads.
• When someone clicks on that link, affiliate software records that click
and any resulting product sales in the affiliate’s account.
• When commissions reach a pre-determined threshold, the affiliate is
paid.