NHÓM 6

Lê Huỳnh Như Ý 191409021

Trần Nguyễn Hoàng Duy 191409009
Nguyễn Phạm Phúc Khang 191409205
LODGING: MEETING GUEST NEED

Presented by group 6
 THIS CHAPTER SHOULD HELP YOU
 MÔ TẢ SỰ PHÁT TRIỂN CHỖ Ở, VÀ LIÊN QUAN TỚI VIỆC THAY ĐỔI MÔ
HÌNH GIAO THÔNG, ĐIỂM ĐẾN, VÀ NHU CẦU CỦA KHÁCH
 XÁC ĐỊNH 5 TIÊU CHÍ ĐỂ PHÂN LOẠI KHÁCH SẠN VÀ ĐẶT TÊN CHO CÁC
LOẠI KHÁCH SẠN TRONG MỖI PHÂN LOẠI
 MÔ TẢ CÁC LOẠI KHÁCH HÀNG CHÍNH ĐƯỢC PHỤC VỤ BỞI NGÀNH
CÔNG NGHIỆP KHÁCH SẠN
 XÁC ĐỊNH NHU CẦU VÀ SỞ THÍCH CỦA KHÁCH DU LỊCH KINH DOANH VÀ
CUNG CẤP CÁC VÍ DỤ VỀ CÁCH THỨC LƯU TRÚ NGÀNH CÔNG NGHIỆP
PHÙ HỢP
 MÔ TẢ CÁCH AAA VÀ DỊCH VỤ DU LỊCH CỦA Forbes ĐÁNH GIÁ CÁC
THUỘC TÍNH LƯU TRÚ VÀ XÁC ĐỊNH CÁC TIÊU CHÍ ĐƯỢC SỬ DỤNG ĐỂ
XÁC ĐỊNH CÁC XẾP HẠNG CŨNG NHƯ MÔ TẢ CÁCH MÀ QUỐC GIA TRÊN
THẾ GIỚI TIẾP CẬN ĐÁNH GIÁ KHÁCH SẠN
 THE EVOLUTION OF LODGING

The History of Lodging

The Evolution of the Motel
The Motor Hotel
The History of Lodging

Thermal Bath was initiated in Greco-Roman Period (2nd Century AD)

The History of Lodging
The precursor to the modern hotel was the inn of medieval Europe
(Middle Ages: 5th to 15th Century)
Beside food and lodging those inn also provided stable & fodder for
travelers horses and flesh horses for mail coach
The History of Lodging

After mid-17th century, Coaching Inns served as a place for

coaching traveler
 The History of Lodging

 In 1812, Claridge’s Hotel opened it’s door

 The History of Lodging

 In 19th Century luxurious hotels starts growing like Astor House

(US), Savory Hotel (UK), Ritz Hotel (London)
 Lodging Today

The lodging industry is a huge segment, by

any measure
 Over 49,500 properties
 Over 4.6 million guest rooms
 Generates over $40.6 billion in
revenues
 Supports more than 7.5 million jobs
The Evolution of Motel

 What is Motel?
Motel is a single building with multiple connected rooms, where all
of them face single common parking lot, or a specific area having a
series of multiple joined cabins each facing a same parking area
 Classifications of Hotel
Properties

 Price (or service)

 Function
 Location
 Market segment
 Hotel Classified by Price

Limited-Service
Luxury Hotels
Hotels

Full-Service
Hotels
CLASSIFYING HOTELS BY PRICE
Limited-Service Hotels
 Usually no public meeting space
and limited food and beverage
 Typical ADR is between $80.00
and $90.00 and the average number
of rooms is 122
 Also called “budget” or
“economy” hotels
 Examples include Holiday Inn
Express, Comfort Inn, Rodeway
Inn
CLASSIFYING HOTELS BY PRICE
Full-Service Hotels

 Have a wide range of facilities and services including

public meeting space and choice of food and beverage
 Typical ADR is over $150.00
 Catering primarily to business travelers (42%), leisure
travelers (27%), convention-goers (25%)
 Average size is 272 rooms
CLASSIFYING HOTELS BY PRICE
Luxury Hotels

 Have a wide range of facilities and services offered in an upscale

environment including concierge and multiple dining options
 Rooms number between 150 and 500
 Typically having a concierge service and several F&B operations, banquet
facilities and 24-hour room service
 Industry leaders include Ritz-Carlton, Four Seasons, and Fairmont
 Hotels Classified
by Function

Convention Commercial
Hotels Hotels
 Convention Hotels

 Meet the needs of large groups

 More than 500 rooms
 Banquet areas within and around the hotel
 Full-service oriented
 Commercial Hotels

 Smaller than convention hotels (100-

500 guest rooms)
 Less public space, small meeting and
function space, limited F&B and
recreational facilities
 Typical in downtown areas, close to
city’s entertainment centers
 Situated on the outskirts of a city
Smaller than downtown hotels (200-350
guest rooms)
Involve-low to midrise structures
Most likely having meeting and banquet
Downtown Suburban facilities
Hotels Hotels

Hotels
Classified
by
Location

Airport Highway
Hotels Hotels

High occupancy due to location

Business, group, and leisure travelers Originally singel-stories, providing
Full service sleeping accommodation to overnight
200–600 rooms traverlers
Convenient location Smaller than Suburban hotels (100-250
guest rooms)
Low-rised properties
Inexpensive
 Hotels Classified by Market Segment

Executive
Conference Resort
Centers

Vacation
Casino Hotels Health Spas
Ownership
 Executive Conference Centers

 Typically situated in secluded or suburban settings

 Having less than 300 guest rooms and providing a variety of small
meeting rooms and classrooms
 Featuring full audio-visual and technological support
 Daily room rates include meals and recreational facilities
 Resort

 Typically located in picturesque

settings
 Having 200-500 guest rooms
 Providing a comprehensive array of
recreational amenities and a variety
of F&B outlets
 Casino Hotels

 Contains a gaming room

 Subsidized food and beverage
 More than 500 guest rooms
 Variety of food operations
 Health Spas
 Health spa is a general term given to lodging establishments that focus on providing health-
related services
 Specializing in weight-reduction, stress reduction, others in drug or alcohol rehabilitation,
among many other treatments
 Having professional staffs that often include dietitians, therapies, masseurs, exercise
physiologists and in some cases physicians
 Some spas categories:
+ Natural mineral hotspring
+ Beauty spas
+ Fitness spas
+ Behavior modification spas
+ Holistic spas
+ Resort spas
 With the increased population of aged people, more health oriented services are growing
 Vacation Ownership

 Fastest-growing segment of travel industry

 Time share:
Purchaser uses for a specific period of time each year
 Vacation club:
Purchase points that entitle purchaser to use of facility
Not real estate based
Other Hotel Classifications
 All-Suite Hotels
 Each rooms are larger than an ordinary guest room
 A living area or parlor is typically separate from bedroom, with some
properties offering kitchen areas
 Many suite hotels don’t have restaurant, bar or meeting facilities (limited
public space and services)
 Extended-Stay Hotels

 Providing many of the same features and

amenities as all-suite properties
 Catering to those who intend to slay longer
than typical (transcient) guests
 Typically there are no on-site food and
beverage outlets
Historic Conversions

 Having historic significance

 Having been renovated to their original splendor
 Having great appeal for those wishing to experience
the grandeur and elegance of earlier days with the
comforts of modern-stay features
 A home away from home
 Accommodation with an owner who lives on
premises
 Maintains a few rooms
 Offers breakfast
 Boutique Hotels

 Interior-design styles in boutique hotels range from

postmodern to homey
 Preferred by visitors who desire to be perceived as
trendy, affluent and artistic
 Types of Travelers

 Categories of Travelers:
+ Business Travelers
+ Leisure Traverlers
+ International Travelers
Business Travelers

 Historically, the first and primary market of hotels

 More than 35 million people take business trips each year
 Business travelers average about five trips per year
 Business travelers account for a significant portion of lodging demand
Leisure Travelers

 Specialized resort travel

 Family pleasure travel
 Travel by the elderly
 Travel by singles or couples
 Price - sensitive
International Travelers

 Different needs and expectations

 Language barriers
 Foreign-born employees can be helpful in serving these guests
Employees as the Internal Customers