PRESENTED BY: PORTFOLIO

 Severe draught

 Low inventory of dealers

 Excess stocks with retailers

 Low gathering (footfall) in the market

 Paisa Packets

 Main Packets
 To bring all the three depots at the targeted
level

 Improve visibility through effective

merchandising

 To resist the growth of paisa packet

 To increase the growth of main packets

 COMPANY DEPOTS

DEALERS (LOW)

RETAILERS (EXCESS)

ULTIMATE CONSUMERS
 FOR BRINGING THE DEPOTS AT THE TARGETED LEVEL

 Gift packs & Recognition as Super Dealer for dealers

 Gift scheme for retailers & more margin to

retailers on main packets

 Improve visibility through effective merchandising

 To resist the growth of paisa packets

 To increase the growth of main packets

 TO IMPROVE VISIBILITY THROUGH EFFECTIVE
MERCHANDISING

 Jar for Retail Stores

 How to arrange the Shelves in Store
 Banners/ posters / calendar showing discount offer
 Main packs :
will be hanging along the wall of outlets
placed in the shelves facing towards the customer

 Display Contest:
“JO DIKHTA HAI WOH BIKTA HAI”
 FOR OFFTAKE OF PAISA PACKETS & MAIN PACKETS
 Restrict the supply of Paisa Packets
 Decrease the quantity in Paisa Packets
 Discount offer : For main Packets
 Free Gifts:

100 gm Packets: 1 Spoon

250 gm Packets: 1Cup and 1 Spoon

500 gm Packets: 1Cup, 1 Spoon and 1 Plate

 Discount Coupon in Q&A session

 Discount offer on returning the

empty packets on repurchase

 Biweekly community kitchen

 Schemes like agricultural seeds

provided with main packets

 Advertisements in Radio and

Newspapers in local language
 Van Activity

 Sponsoring activities like Nukkad Natak

 Conducting of Health Camp under the

Company’s banner with the help of NGO

 Young generation- encouraged for

opening HTS

 Canopy activities in the Shandies

THE CONCLUSION
DIVYA SHIBASHISH NAWEEN NASHID - UL RAVI
MANOT MAZUMDAR KUMAR AMEEN KUMAR
33 of H - 1 94 of H - 1 58 0f H - 1 ABIR LAL 57 of H - 1 71 0f H - 5
MUKHERJEE
02 of H - 1
© PORTFOLIO.