• Studying Master in Business Administration at

Colegio de Dagupan
• Graduated Business Management major in
Operations Management at Pangasinan State
University – Lingayen Campus
• Been teaching for 4 years now
• I am from Lingayen, Pangasinan
Chapter 1
Why Innovative
Management Matters
• Innovation is the new imperative
• Organizations cannot survive long-term without
innovation
• Companies like Facebook are always investing in new
ideas
• Innovation should be a part of products, processes,
people and values
The Definition of
Management
Management is the attainment of
organizational goals in an effective and
efficient manner through planning,
organizing, leading, and controlling
organizational resources
 Managers get things done through the
organization

 Create right systems and environment

 Organizations need good managers

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Learning. All rights reserved.
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Learning. All rights reserved.
• An organization is a social entity that is
goal directed and deliberately structured
• Organizational effectiveness – providing a
product or service that customers value
• Organizational efficiency refers to the
amount of resources used to achieve an
organizational goal

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• Three category of skills: conceptual,
human, technical
• The degree of the skills may vary but
all managers must possess the skills
• The application of management skills
change as managers move up the
hierarchy
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• Missteps and unethical behavior have been in the
news
• During turbulent times, managers must apply their
skills
• Common management failures:
– Not listening to customers
– Misinterpreting signals from marketplace
– Not building teams
– Inability to execute strategies
– Failure to comprehend and adapt to change
– Poor communication and interpersonal skills
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Western, a division of Cengage
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Learning. All rights reserved.
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Western, a division of Cengage
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Learning. All rights reserved.
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Western, a division of Cengage
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Learning. All rights reserved.
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Learning. All rights reserved.
Adventures in multitasking
– Activity characterized by variety,
fragmentation, and brevity
– Less than nine minute on most activities
– Managers shift gears quickly
Life on speed dial
– Work at unrelenting pace
– Interrupted by disturbances
– Always working (catching up)

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Informational Decisional
 Monitor
 Entrepreneur
 Disseminator
 Disturbance
 Spokesperson
Handler
Interpersonal
 Resource
 Figurehead
Allocator
 Leader
 Negotiator
 Liaison
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Learning. All rights reserved.
Small businesses are growing
– Inadequate management skills is a threat
– The roles for small business managers differ
– Entrepreneurs must promote the business
Nonprofits need management talent
– Apply the four functions of management to
make social impact
– More focus on costs
– Need to measure intangibles like “improving
public health”

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• Rapid environmental shifts:
– Technology
– Globalization
– Shifting social values

• In the new workplace, work is

free-flowing and flexible
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Learning. All rights reserved.
• Collaboration across functions,
levels, customers and companies
• Experimentation and learning are
key values
• Knowledge and information sharing
More challenges and changes are on the
horizon! This is an exciting time inWestern,
management.
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Learning. All rights reserved.