THRUST PRODUCT AND

THRUST MARKET

Export of Agriculture and Agro based products.

THRUST PRODUCT AND THRUST MARKET
(TPTM)
• THRUST PRODUCT
1. TO PUSH WITH FORCE
2. GP OF PRODUCTS WHICH A COUNTRY WISH TO PRODUCE EXPORT
• PRODUCTS A COUNTRY HAS:
EXPERTISE
ESSENTIAL SUPPLIERS
COST ADVANTAGE
COMPETITIVENESS

PRODUCTS FOR WHICH PRODUCING COUNTRY HAS FULL COST AND COMPARATIVE ADVANTAGE.
EXAMPLE; AGRICULTURAL ,JUTE AND HANDICRAFT ETC .
• THRUST MARKET
• MARKET THAT HAS ;
• Potential demand
• Future growth
• Sustainable condition
• Oppo to develop business

• INDICATORS OF THRUST MARKET

• ECO INDICATORS = GDP,DET.,PCI,TECH. LEVEL ,INFRA. , EMPLOYMENT , INCOME , CHOICE, SPENDING TREND

MARKET INDICATORS=NO. OF BUYERS,DEMAND, FUTURE POTENTIAL COMPETITION , SUBSTITUTE PRODUCT.

 EXPORT PRODUCTS

What are Export products ?

By definition, exports are a function of international trade whereby
goods produced in one country are shipped to another country for
future sale or trade. Exports are a crucial component of a country’s
economy, as the sale of such goods adds to the producing nation's
gross output. One of the oldest forms of economic transfer, exports
occur on a large scale between nations that have fewer restrictions on
trade such as tariffs and subsidies.
 MARKET INITIATIVES
• F0R PROMOTING AGRICULURE PRODUCTS
• CONTRACT Farming
• GROUP Marketing
• Retail chain linkage

1.