HOW TO PERSUADE

YOUR AUDIENCE DURING

THE PRESENTATION
RESEARCH YOUR AUDIENCE

• Who will be attending yout presentation

• What are their goals
• Speak in a way that makes them feel like you are
addreassing them individually.
CREATE AN ATTENTION

Grabbing a story
INFLUENCE ON AUDIENCE
CHOICES

Influence on audience’s choices by changing their

responses toward an idea, issue, concept or product.
MAKE EYE CONTACT

• Establishes a connection with your audience

• Improve your concentration
• DON’T just stare at one person
SPEAK EMOTIONALLY
• Every speech is an emotional transaction between
the speaker and his audience
• Audience primarily use emotions rather than
information
• Ways to show emotions: Smiling, Softening Your
Voice, Speaking With Passion
MOVE YOUR HANDS

Hand gestures can work in tendem with the words

you say during presentation, effectively becoming a
second channel of communication between you and
your audience.
MEMORIZE

Reading off a card will just distract your audience.

Practice enough that you know your speech inside
and out.
USE REPETITION

Don’t rush through your

presentation. Speak in slow and
measured away.