CADBURY INDIA

• The operations of Cadbury India initiated in 1948.

• It has five manufacturing unit all over India at
Thane (Maharashtra), Induri (Pune), Malanpur
(Madhya Pradesh), Bangalore (Karnataka) and Baddi
(Himachal Pradesh).
• It has one Cocoa operations office at Dharapuram
(Tamil Nadu).
• Cadbury India has a share of over 70% in the
market. Corporate head office is at Mumbai.

SOURCE : https;//business.mapsofindia.com
 Cadbury Advertisement during 1820 - 1860

• John Cadbury always had a flare for advertisements and a

special eye for promotion
• Mode- uses decorated expensive plate glass window
• National costume
 Cadbury Advertisement during 1861 - 1900
• During this period there was a lot of concern in parliamentary about the adulteration of food

• Cadbury advertisement stressed how pure the product was and used medical testimonial: for
example
• “Cocoa treated thus will, we expect, prove to be one of most nutritious, digestible and
restorative of drinks” - British Medical Journal
• All these thought were marvellously summed up in one slogan “ Absolutely pure”, therefore
“Best” which became a thirty year advertisement campaign.
Cadbury Advertisement during 1901 - 1940
 Different modes of advertisement

Radio Print
Television

Online
Newspapers
Shopping
apps

Banners or Social
Media
Hoardings POSTERS
Intentionally left for video