Strategies for

Successful

Implementation of

12/08/2021
CRM
STRATEGIES FOR SUCCESSFUL
Presented By:-
Ms. Eshita Kapoor
Ms. Harpreet Kaur
Mr. Kehar Singh
Mr. Shubham Jain 1
IMPLEMENTATION OF CRM
 Content

 Introduction
 Definition
 CRM in Business
 Strategies for Implementation
 Barriers for (Pre & Post) CRM
 How to Make it Successful
 Key Lesson
 Conclusion

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Introduction

For making our own company happy, you
need to make your customers happy.
You need to know how can you make them
happy.
Technology applies everywhere, you can use
it for customer satisfaction.
It’s hard to make new customers but even
harder to keep the existing ones.
STRATEGIES FOR SUCCESSFUL
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IMPLEMENTATION OF CRM
 Definition

 Through Technology companies track customer’s
interaction with firms.
 Companies have all the information about the
customers by CRM.
 It increases Customers loyalty, Superior Service,
Better Information Gathering and organizational
learning.
 It reduces the distance b/w Customer &
Organization.
STRATEGIES FOR SUCCESSFUL
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IMPLEMENTATION OF CRM
 CRM in Business

 Guiding Principles

 Components for Success
In E-Business
 Consumer Services & Controlled Purchasing
 Interactive Voice Response Technology
In M-Business
 Portability
 Instant Response

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Strategies For Implementation

 P&L Strategy
 Channel
 Brand
 CRM Application Choices
Strategies for Implementing Wireless CRM
 Basic Function
 Basic Structure
 Basic Content

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Barriers For Pre-CRM

 No Universal Rule
 Weak Leadership
 Little help from sellers
Barriers For Wireless CRM
 Lesser Demand
 Huge Investment Required
 Meeting Customer Expectations

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Problems For Post-CRM

 Difference B/W Planning & Execution
 Higher Expectations
 Lack of Integrated Plan

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 How To make it Successful

 Strategic Point of view
 Utilization of existing
resources
 Perfect Plan

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Key Lesson

 Need of today & tomorrow.
 Save Money & Time.
 Recommended for Smooth Corporate work.
 It gives a huge competitive advantage.

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Conclusion

 It is just a tool, if used properly can make significant
changes.
 Improved Service, which can generate good revenue.
 A proper use of CRM will increase economic value
and give us competitive advantage.

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM
 Thank 

STRATEGIES FOR SUCCESSFUL

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IMPLEMENTATION OF CRM