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Unleashing The Power of Branding Through Trademarks: Launching New Products in The Market
Unleashing The Power of Branding Through Trademarks: Launching New Products in The Market
TODAY:
- Lifestyle Brand
- Authenticity Marketing
- Product Placement
- Viral Marketing
- Brand Culture
What is Branding
• Branding -- is the process by which the
name or the identify of an owner, a
company/enterprise or organization, is
communicated.
• Branding allows a company to differentiate
its products and services from the
competition by creating a bond with its
customers. It aims to create customer
loyalty.
• This way, a company takes a position in the
marketplace.
What is Branding
• A way by which companies launch and sell
goods & services.
• A brand name is sometimes made of a part
or the totality of a trademark name
• It communicates the essence of a products
or its line, including why it is great and how
it is better than all competing products.
• It reflects in general a prestigious (aesthetic)
image in order to attract more consumers.
SUCCESSFUL BRANDING
Attracts / catches the consumers
• Examples:
Less traditional forms
• Three-dimensional signs
• (shapes of products
• or packaging)
• A MARKETING TOOL
http://www.wipo.int/madrid/en/services/
MANY REGISTRIES FOR SEARCH ARE AVAILABLE IN THE
PRIVATE SECTOR OR VIA THE IP OFFICES, COUNTRY BY
COUNTRY.
Protecting a TM
through registration
• ACTIVELY USING A TM
sme@wipo.int