• Commercial Vehicle has a cyclic demand.

• To survive in the automobile market you need to launch new products fast.
• To match the above two points you need to be vertically integrated.
• Company's product portfolio needs to build synergies and needs to have
current products and future products (growth produces and cash cows).
• Cost management and financial planning are inseparable parts of the
automobile business.
• The external environment is dynamic and the company's strategy has to be
adaptive and proactive.
• To manage the above, the company needs to have economy of scale, which
is only possible if you internationalize.
• Technological upgrading.
Efficiency Strategies

• Cost Cutting- This can be achieved through cutting raw material costs,
manpower rationalization, man aging investment through internal
cash and people fixed deposit schemes, reduction on manufacturing
and overhead cost.
• Improved management of receivables.
• Asset Retrenchment.
• Focus on Core activities.
• Constantly improving its customer service.
180000
Profit after Tax Trade Recivables
160000 156259
140000 141491
129901
123076 124267 125095 122308
120000 116450
106439
100000 98048

80000

60000 63130
56598
40000 43371
38960
33481
20000

0 2938
2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
 CHART TITLE
M&HCV Bus M&HCV Truck

102826
79223 84607
62673 60512
51914
53921
40728
31070 36867

16026 16405 20425 21033 19022 19586 17725

14951 13151 13708

2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
Entrepreneurial Strategies
• Revenue-Generating Strategies
• Product (re)introductions
• Increased advertisement
• Increased selling effort
• Lower prices
• Increasing network footprint
 Revenue

3000000

2652451
2500000

2145314
2000000 1999297

1500000 1448593
1372081 1329856
1215300
1000000 1056085
787260
666664
500000

0
2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18
Revenue
• Product-Market Refocusing
• Shifting emphasis into defensible or lucrative niches