CHAPTER :2

ORGANIZATION
 ORGANIZATION MEANING:

A ORGANIZATION IS A GROUP/BODY
OF PEOPLE WITH A PARTICULAR
PURPOSE, ESPECIALLY A BUSINESS,
SOCIETY, ASSOCIATION.
Kinds of
organizational
structure
ONE-PERSON OPERATION:

``ONE PERSON`` REFERS TO THE

NUMBER OF DECISION-MAKERS IN
THE ORGANIZATION.
 MANAGER

STAFF STAFF STAFF STAFF

ONE PERSON ORGANIZATION

DISADVANTAGE:

A SINGLE PERSON IS THE ONLY DECISION-

MAKER IN THE BUSINESS, IF ANYTHING
HAPPENS TO THIS PERSONS, THEN THE
BUSINESS GRINDS TO A HALT.
ADVANTAGE:

ONE-PERSON OPERATION IS THAT IT IS

THE EASIEST KIND OF ORGANIZATION
TO SET UP. REGISTERING AS A SINGLE
PROPRIETORSHIP, FOR INSTANCE, LEADS
TO THE LEAST AMOUNT OF RED TAPE
GOVERNMENT REQUIREMENTS.
MANAGER-ASSISTANT ORGANIZATION

A MANAGER- ASSISTANT
ORGANIZATION IS A SET UP FROM THE
ONE- PERSON OPERATION
 MANAGER

ASSISTANT ASSISTANT ASSISTANT

STAFF STAFF STAFF STAFF STAFF STAFF STAFF STAFF

FUNCTIONAL ORGANIZATION

THE FUNCTIONAL ORGANIZATION

IS THE PROFESSIONAL
ORGANIZATION THAT SERVES AS
THE IDEAL IN BUSINESS
DEVELOPMENT.
TWO ELEMENTS TO FUNCTIONAL
ORGANIZATION`S SUCCESS:

1. THE AVIABILITY OF TRAINED

PROFESSIONALS WHO CAN TAKE ON
NECESSARY ROLES IN THE
ORGANIZATION.
2. REWARDS AND PENALTIES THAT
WILL MOTIVATE THEM INTO
DELIVERY ON THEIR OBJECTIVES.
MULTI-BUSINESS ENTERPRISE

MULTI-BUSINESS ENTERPRISE IS
SIMPLY AN EXPOSITION ON THE
CONCEPT OF THE FUNCTIONAL
ENTERPRISE.
 HEAD OFFICE

FUNCTIONAL FUNCTIONAL FUNCTIONAL

ORGANIZATION 1 ORGANIZATION 2 ORGANIZATION 3
LESSON 2;

STAKEHOLDER MANAGEMENT

IS ANY PERSON, ORGANIZATION,

SOCIAL GROUP OR SOCIETY AT
LARGE THAT HAS A STAKE IN THE
BUSINESS. THUS CAN BE INTERNAL
OR EXTERNAL TO THE BUSINESS.
R. EDWARD FREEMEN: SEVEN KEY
STAKEHOLDERS GROUP.

1. GOVERNMENT 2. COMPETITORS 3.
CUSTOMERS 4. EMPLOYEES 5. CIVIL
SOCIETY 6. SUPPLIERS 7.
SHAREHOLDERS
 GOVERNMENT COMPETITORS

SHAREHOLDERS COSTUMER

FIRM

EMPLOYEES
SUPPLIERS

CIVIL
SOCIETY
 LESSON 3

WHAT IS CHIEF EXECUTIVE

OFFICER?

CEO is the highest ranking executive in a

-

company
Roles of the CEO
Interpersonal role

1. Figurehead - The CEO serves as the

symbolic personification of the
company if the CEO project
2. Leader- The CEO is the leader of leader

3. Liaison -The CEO is the primary

representative of the firm and as such,
is the most effective intermediary for
organizational transactions.
Informational
1. Monitor – The CEO needs to be abreast of what is
going on, both within the company and in the
external environment
2. Disseminator- the CEO acts as a filter for what
information to be known by the organization or by
the outside world, carefully (or even craftily)
selecting information to further the company’s goals.
3. Spokesperson- the CEO is the most importance
entrepreneur in the organization
Decisional Roles
1. Entrepreneur- The CEO is most important
entrepreneur in the organization
2. Disturbance Handler- Sooner or later, conflicts may
arise within organization
3. Resource Allowance- firms have limited resources, and
people and units within the organization may eventually
be fighting over these.
4. Negotiator- The CEO is arguably the most influential
person in the organization and, as such, hold the most
power as a principal negotiator.
THE CEO AND STRATEGY

As the person for top of the

entire organization, CEO takes on
a number of roles that are
essential for structuring the
overall strategy of the firm, the
most crucial of which are.
 Long-Term planning

– long term planning is typically a group

activity among senior executives in companies
the practice formal strategic planning
processes; one aspect of the strategic plan is
the purview of the CEO in particular. This is
the aspect of change management.
 Vision Formulation
-the CEO’s primary role is to have a clear vision for the future of
the business. It could be a simple vision, such as market share
growth or a grand ambition of what the business can achieve in 20
years.

-The visioning ability of a CEO is a valuable skill and the hallmark

some of the world’s Best CEOs.

-Steve Jobs, the late CEO who grew apple into the global
electronics powerhouse that is today, was also known for his clear
version of the products and services that Apple could create and
control.
 Capacity Building
the CEO is the primary shepherd of the company’s
resources, responsible or for ensuring that all available
resources are being utilized efficiently the company’s
goals.
But along with this the CEO should also be aware of
what the company does not have what resources the
company needs to better achieve its goals.

Facebook CEO, Mark Zuckerberg, believed that in order

for Facebook to be relevant for the long term,
Vision formulation Long term planning
What do we want to How do we get there?
be?

Capacity building
How do get the resources
to get the?
Thank you

okay