Pairwise Comparison

The Analytical Hierarchy Process

What is Pairwise Comparison?
In a pairwise comparison, two alternatives
are compared according to a criterion,
and one is preferred.

(For example, Southcorp might

compare the Atlanta (A) site with the
Birmingham (B) site and decide which
one it prefers according to the
customer market criterion.
Nanay Flora as Decision Maker:

Pumili
Use Preference Scale, hmmm.
A preference scale assigns numeric values
to different levels of preference.
Decision Making situations

 For example, if the Atlanta site is “moderately

preferred” to the Birmingham site, then a value
of 3 is assigned to this particular comparison. The
rating of 3 is a measure of the decision maker’s
preference for one of the alternatives over the
other.
Isa-Isa lang ha,hmmm.
A pairwise comparison matrix
-summarizes the pairwise comparisons for a
criterion.
-rectangular array of numbers
 Decision Making situations

It is not necessary for Southcorp to compare

Birmingham to Atlanta to determine a separate
preference value for this “opposite” comparison.
The preference value of B for A is simply the
reciprocal or inverse of the preference of A for B.
Thus, in our example if the preference value of
Atlanta for Birmingham is 3, the preference value
of Birmingham for Atlanta is 1/3.
Kung dili jud kaya nga macompare, edi
ikaw na ang Decision Maker.