ICE BREAKER

BUSINESS
COMMUNICATION
• The sharing of information between
people within an enterprise that is
performed for the commercial benefit of
the organization.

• In addition, business communication

can also refer to how a company
shares information to promote its
product or services to potential
consumers.
 Internal
Communi
cation
(Upward)

TYPES OF
External BUSINESS Internal
Communication
COMMUNICA
Communication
(Downward)

TION

Internal
Communication
(Lateral)
Internal Communication (Upward)

- This type of business communication is anything that

comes from a subordinate to a manager or an individual
up the organizational hierarchy.

- Most communication that flows upward is based on

systematic forms, reports, surveys, templates and other
resources to help employees provide necessary and
complete information.
Internal Communication (Downward)

• This is any type of communication that comes from

a superior to one or more subordinates.
Communication might be in the form of a letter, a
memo or a verbal directive.

• Leaders should keep communication professional

and clear with subordinates.
Internal Communication (Lateral)

• Lateral communication is the talking, messaging

and emailing among co-workers in the office. This
might be cross-department communication or just
internal department dealings.

• An example of a scenario involving cross-

department communication is where the fulfillment
manager has a question about a special order, and
is requesting clarification from the sales
representative via an email or office messaging
system.
External Communication

• is any communication that leaves the office and

deals with customers, prospects, vendors or
partners.
• It could also involve regulatory agencies or city
offices.
• When corresponding to outside entities for
partnerships or other business administration
needs, state the purpose and be concise in
communication, whether oral or written.
 PURPOSES OF BUSINESS COMMUNICATION

1. Information:

Inform the people,group about the task,policy,rules and

regulations.The relevant information must flow continuously
from top to bottom and vice versa. The staff at all levels must
be kept informed about the organisational objectives and
other developments taking place in the organisation.
2. Coordination

It is through communication the efforts of all the staff working

in the organisation can be coordinated for the
accomplishment of the organisational goals.

3. Learning Management Skills

It facilitates flow of information,ideas

beliefs,perception,advice,opinion,orders and instructions etc.
both ways which enable the managers and other supervisory
staff to learn manaegerial skills through experience of others.
5. Developing Good Human Relations:

Managers and workers and other staff exchange their

ideas, thoughts and perceptions with each other
through communication. This helps them to
understand each other better

6. Ideas of Subordinates Encouraged:

The communication facilitates inviting and encouraging the

ideas from subordinates on certain occasions on any task.
This will develop creative thinking. Honoring subordinates’
ideas will further motivate them for hard work and a sense
of belonging to the organisation will be developed.
What is a communication framework?

• A communication framework is an externally facing,

visual outline of activities that make up an
organization’s or department’s overarching strategy.
A framework serves as the foundation for internal
and external messaging, organizing all priorities and
initiatives into strategic drivers or pillars that ladder
up to a high-level goal or purpose.
• A strong framework is aspirational, designed to
inspire stakeholders and demonstrate how the
organization is working towards their vision,
purpose, or goals.
A communication framework
typically includes the following
elements:

Theme – alluding to your overall goal or

purpose.

Strategic drivers or pillars – aligned with your

business priorities, aspirational goals, and
research

Programs or initiatives – each housed

beneath the relevant strategic driver or pillar.
Why do you need a business communication framework?

• Developing a communication framework is the first step

in creating a compelling narrative to elevate your brand.
It ensures consistent messaging, which is essential in
building brand trust.
• From an internal standpoint, a framework defines your
strategic focus and gives your team a clear vision of
what they are working to achieve.
• For external audiences, a framework clearly illustrates
your core purpose and exemplifies how your actions
match your intentions.
PRINCIPLES OF BUSINESS
COMMUNICATION
1.Correctness
The principle of correctness hinges on facts and
proofreading. Correctness refers to both factual and
linguistic accuracy.

2. Clarity
This is also known as the principle of clearness.
The key to clarity is the observance of simplicity
and good organization.
3. Conciseness

The key to conciseness is to get to the point.

Conciseness means forming your message with
minimum number of words possible without
invalidating the other 6 C’s.

4. Courtesy

In this principle, it is important to always step into

audience or reader’s shoes. Courteous message is
written from the viewpoint of the audience.
5. Completeness

This principle requires that no necessary information

is missing. A complete message should convey all
facts required by the audience.

6. Concreteness

To be concrete, technical writers must focus on the

specifics instead of generalizations. Concrete
message is like a fact sheet put into words.
7. Consideration

Always remember that technical writers are people too.

Consideration also entails good language.