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Presentation on Dell’s case study

Course: MKT 380


Section: 01
Faculty: ovi di suja

GROUP MEMBERS:
Sondip jahan
Narmin sadam -1610453
Ahmmad Bin Yousuf -1610584
SK Ariful Islam - 1410136
Noor Shahriar Bin Islam - 1730456
Company Overview
• Dell was founded in 1984 by Michael Dell
in Austin Texas
• Dell serve customers worldwide selling
mostly PC
• In 1992, fortune magazine included Dell in
list of Fortune 500.
• In 2001, Dell was number one computer
system provider.
• Dell is now 35th among the 500 companies
Factors for Dell’s successful distribution system

 Disintermediation
Factors for Dell’s successful distribution system

Customized
order

Kitting  Built to order


Software
Installation

Testing

Packaging

shipping

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