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Company Overview
• Dell was founded in 1984 by Michael Dell
in Austin Texas
• Dell serve customers worldwide selling
mostly PC
• In 1992, fortune magazine included Dell in
list of Fortune 500.
• In 2001, Dell was number one computer
system provider.
• Dell is now 35th among the 500 companies
Factors for Dell’s successful distribution system
Disintermediation
Factors for Dell’s successful distribution system
Customized
order
Testing
Packaging
shipping