Module 1 – Principles of

Effective Communication –
“getting the message
across”
 Effective communication

Communication specialist compare the way people

communication to the way a radio transmission
takes place .

Transmitter
Message
Receiver
 Three types of transmission

Spoken language
Written language
Gestures
 Interference

Frequently the message suffers

from interference. That is interferes
with the message between its
transmission and reception and distorts
it.
•Weak transmission
•Wrong language
•Pitching message at the
wrong level
•Receiver not receiving
•Overloading the message
Ways of avoiding interference

• Speak up and out

• Speak slowly and deliberately
• Use language that the receiver
understands
• Do not talk over the receiver’s head
• Only transmit your message in
suitable surroundings where is
no, or little competition
• Make the message succinct and
transmit it in the simplest terms
• Plan the message in logical order