BARTER INDUSTRIALIZATION

SYSTEM

NEW GOLDEN AGE OF

MARKETING ADVERTISING
THEORIES
 MET UNMET
NEEDS NEEDS
 D V T P
c c
COMMUNI VALUE TARGET
CATING MARKET
CREATING DELIVERING PROFIT
 2 MARKETING FEATURES:
1. IT IS A PHILOSOPHY, AN 2. IT IS AN
ATTITUDE, A PERSPECTIVE ORGANIZATION
AND A MANAGEMENT FUNCTION AND A SET OF
ORIENTATION THAT
PROCESSES UTILIZED TO
EMPHASIZES CUSTOMER
PUT INTO PRACTICE
SATISFACTION.
THIS PHILOSOPHY.
 MARKETING ACTIVITIES INCLUDE ASSESSMENT OF
WANTS AND SATISFACTION OF CURRENT AND WOULD-
BE CUSTOMERS, DESIGN AND MANAGEMENT OF
PRODUCT OFFERINGS, DETERMINATION OF PRICES AND
PRICING POLICIES, DEVELOPMENT OF DISTRIBUTION
STRATEGIES AND COMMUNICATION WITH CURRENT
AND POSSIBLE CUSTOMERS.
 Pariculars Needs Wants

Hunger Foods Filipinos

Americans
Fashion wear Clothing Uniqlo, Bench

Infections Antibiotics Branded, Generic

Shelter Housing Apartment, , town-house

Thirst Beverage Fresh fruits, softdrinks

Transportation Vehicle Cars, jeep, motorcycle

Recreation Sports Golf, tennis

Entertainment Television Cinemas, ballroom dancing, sing-along

Education Courses/ School degree/non-degree: public/private

Security Insurance life/non-life